Ocine Urban Caleido Madrid relies on Dolby Atmos technology for one of its rooms

Immersive sound by objects Dolby Atmos It can be enjoyed now in the living room 5 of the new complex of the Spanish exhibition chain Ocine, which has the speakers in height of three axes of the brand, and other acoustic venues to create an immersive environment that puts the viewer at the center of the action.

Recently opened in the Caleido Shopping Center, in the basement of the fifth tower of the financial area of Madrid -where the IE University, the first vertical university campus in Europe (more data in Digital AV)-, The Spanish exhibition chain Ocine has a room with Dolby Atmos technology, of the 140 that the company Dolby currently has in Spain.

In boutique format, in which an elegant decoration and comfort (each armchair has a coffee table and USB port) They combine with advanced projection and audio technology, of the six rooms that make up the new Ocine Urban Caleido, The number five is the only one that offers the Immersive sound by Dolby Atmos objects.

To create this space in the room 5 of Ocine Urban Caleido ten have been installed SLS in-ceiling speakers (Dolby brand) De three-axis MA390C. It is a 300W coaxial full range system with a crossover liabilities that are housed in a spherical housing that makes installation easier, as only a simple safety cable is required, and easy rotation of its axes to capture sound.

As he explains Ricardo Viñas, senior sound consultant at Dolby Laboratories a Digital AV, "the configuration of the sound at height is the differential of Atmos, that relies on audio objects and raised speakers so that sound can move anywhere in the room and create an immersive environment that puts the viewer at the center of the action.".

In most rooms the sound is flat, with a channel-restricted system 5.1 Or 7.1.4, "which limits that sounds can be located and moved accurately in a three-dimensional space. Multidimensional high-pitched sound from Dolby Atmos creates a total audio environment, because it comes from all directions, in coordinates x/y/z; with a realistic and detailed description of the objects, that move even from the top", points out Viñas.

As a result,, in a Dolby Atmos room each speaker works independently and receives its own separate audio feed, and the processor intelligently allocates each audio track to create multi-dimensional sound.

In addition to the elevated speakers, this room, with capacity for about eighty people, It is also supported by sixteen venues of the Dolby brand with surround sound; six located on the right side and the same number on the left, with four more in the background, plus two low-frequency booster subwoofers, one on each side of the space, to manage the room.

To this are added the Dolby multichannel amplifiers in settings 32 DMA channels (300W per channel a 8 Ω or in 600W two-channel bridge mode to 8 Ω) located behind the screen, that allow you to replace up to sixteen stereo amplifiers, What a facility with less equipment offers, simpler and more efficient in cost and maintenance.

A peculiarity of this room, as Viñas emphasizes, is that it does not have a projection booth as is usual in these spaces, but within the team, that in this case it is a system of high luminosity and low consumption of the manufacturer Sharp/NEC, All-in-one server integrated (storage, Atmos image and sound processing) IMS-3000 of Dolby.

In addition and as far as the decoration is concerned, The back of the room has a textile material that absorbs sound and on which a classic image of the history of cinema has been printed., while the screen is perforated vinyl to support surround audio.

Multipurpose space

On the other hand, The Ocine Urban Caleido complex goes beyond offering a cinematographic experience with the latest technology to offer private sessions in its rooms, Corporate Meetings & Events for awards or celebrations, with a large reception space and bar.

Proof of this has been the presentation made in the room 5 by Amazon Music of the EP Caramullo (Amazon Original) of the artist Guitarricadelafuente, which contains four previously unreleased songs mixed in Immersive audio Dolby Atmos, which is now available.

As Ricardo Viñas pointed out, "Music is emotion, and services such as those offered by Amazon Music are recovering the way of listening to it as it was conceived, Taking artistic expression to the highest level, and thus forge a stronger bond between artists and their audiences with Dolby Atmos technology, that allows you to appreciate individual sounds and nuances that, in a standard stereophonic recording, go unnoticed".

Other articles on Amazon, Dolby, IE University, Ocine Urban Caleido, Sharp NEC Display Solutions-SNDS