Key trends in the retail sector for 2023 in Spain

In this article, Emanuel Orfao, Channel Account Manager Iberia from Sony Professional Displays & Solutions Europe, highlights the two trends that will mark the retail sector in Spain: Sustainability and the shopping experience.

In a context of uncertainty such as the current one, It is more important than ever to put the customer at the center of the equation in the retail sector. Connecting with customers and delivering a memorable shopping experience has never been more important.

The way consumers shop is continually changing, But despite the progressive increase in online commerce, Spanish consumers, with respect to Europeans, They still prefer the in-store experience. A business model that combines online and physical sales will be essential for success in retail.

And this is when retail in Spain has a great opportunity. Promoting physical spaces with dynamic and attractive signage and decoration designed for the online environment, The retailer will offer a multiple and interactive experience, Merging the immersion of the physical store (offline) and the experience of digital e-commerce (online).

Combine the best of each channel to influence the consumer in a differential way, Not only will it attract more audiences and increase sales, but will also strengthen the presence of the brand on the Internet, which will expand the retailer's coverage and boost online sales.

This phenomenon phygital It is so important that we have more and more examples of companies born in a digital environment that have started their physical 'journey' permanently or temporarily..

This experience is especially significant in younger generations for whom the difference between physical and digital tends to disappear as they want to access products or services both online and offline.. This customer wants a personalized experience, Interactive, Immediate and immersive, as well as excellent customer service, Fast returns and refunds, and various payment method options. This points to a shift in retail.: Retailers are now expected to get closer to consumers, and not the other way around.

Sustainability

Another trend that we are going to hear and increasingly, in all sectors, is sustainability and the importance given by customers as a purchase engine.

A retailer's commitment to this aspect (Reducing your environmental footprint, Promotion of climate actions, Etc.) and your ability to communicate it effectively, transmitting values and a social purpose, shall be definitive so that the consumer identifies those values as his own and opts for one retailer over another..

In addition, to win over that increasingly engaged consumer, Retailers will need to apply this value throughout their supply chain and not just in stores.. Retail companies that employ unsustainable or unethical practices will be more likely to receive bad publicity and may even be subject to boycotts and protests..

Sony, in this respect, It leads the way towards sustainability and is committed to achieving zero in 2040, Aiming to achieve a zero carbon footprint by now.

2023 It will be another year of novelties for the retail sector, since the combination of changes in consumer habits and economic pressure will force businesses to adapt. The best way for them to succeed is to create a user-friendly digital experience and a memorable physical experience for consumers..

Emanuel Orfao

Channel Account Manager Iberia de Sony Professional Displays & Solutions Europe
 
 

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