LG offers immersion and more visual experience in OLED range 2023

Imaging technology LG OLED celebrates ten years with an advanced TV lineup, that will be seen at the Las Vegas pageant, which includes more powerful processing technologies and a new version of its webOS platform.

From tomorrow until next 8 January, LG sample in CES 2023 its new range of OLED TVs, considered by the multinational as "the most advanced to date", that visitors can learn about in detail in their stand 15501 in Las Vegas Convention Center.

The technology LG OLED celebrates its tenth anniversary since its appearance on the market, becoming in its evolution during this period a worldwide benchmark and recognized for the eleventh consecutive year in the CES Innovation Awards.

Constantly evolving, the Self-Luminescent Technology has made it possible to create form factors in TVs with unique innovations, like the rollable television Signature OLED R or the first team OLED Flex, which has been awarded in the categories of Best innovation and Gaming in the edition 2023 about to take place.

At the head of the new LG OLED range of 2023 are the last Z3 series, G3 and C3 OLED evo; with models that offer higher brightness and more accurate colors thanks to this technology and the new processors α9 AI Processor Gen6.

Specifically, this Alpha processor series uses LG's most advanced deep learning technology (Deep Learning) with artificial intelligence to ensure optimal picture and sound quality.

AI Picture Pro now offers a Improved scaling, leading to more clarity and revamped dynamic tone mapping that provides maximum depth and detail in every frame, in addition to incorporating a technology of Image processing that detects and refines featured objects to give them an HDR look almost like reality.

The power of the α9 AI Processor Gen6 allows you to use AI Sound Pro, a functionality that offers a Virtual Sound 9.1.2 Surround via the TV's built-in audio system.

LG OLED evo G3 Series

Another improvement to this year's G3 series is the Brightness Booster Max technology, which incorporates a new light control architecture and algorithms that increase brightness by up to 70%, as it maps and controls pixel by pixel to provide a more realistic image.

The G3 OLED evo models also debut an aesthetic improvement with the introduction of the One wall design, Exclusive to this series, that leaves no visible space when installed on the wall and integrates seamlessly and elegantly into a space.

In its commitment to designing equipment that is more respectful of the environment and health, the new LG OLED TVs have been designed to have the least impact on the planet from production to recycling, in a completely sustainable.

These TVs don't have a backlight, which translates into a lower need for materials to manufacture them than a conventional LED. In addition, Many of these components have been produced with recycled plastics and their packaging is also recycled. All LG OLED models from 2023 have been Certified by TÜV Rheinland in low blue light emission and Flicker-free by UL Solutions.

Enhanced and customizable experience

LG OLED introduces an improved and more customizable user experience in this range with the new version of the webOS platform. The new Quick cards offer the user direct access to the content and services they use most, grouped into categories such as Gaming, Music or sports.

The new webOS also improves its system of recommendations based on the preferences of each member of the household, taking into account their history and consumption habits, thanks to its new function AI Concierge, that offers listings based on preferences and the most popular content of the moment.

Designed to create a superior home theater experience, LG OLED TVs will continue to include Dolby Vision and Atmos. This year's models elevate integration with the company's soundbars by providing multi-channel surround sound with IMAX Quality with DTS:X.

In addition, OLED models from 2023 will be the first to be certified by the HDMI organization by the recently announced Quick Media Switching VRR (QMS-VRR), that eliminates the 'black screen'’ that appears when you switch content sources between connected devices, compatible via HDMI ports 2.1, including LG's new TVs.

In addition, these new models are equipped with Game Optimizer, that allows you to select configurations quickly and easily, or modify G-SYNC compatibility, FreeSync Premium or VRR.