Casino Tampere conceives its concept of gaming and nature 2.0 with Genelec Smart IP

More than a hundred speakers Genelec 4420 Smart IP, supported by thirteen subwoofers 7050, provide the audio experience in this casino in Finland, Integrated with video, Lighting and aroma control.

the Casino Tampere it's far from the glitz and glitz of Las Vegas. Located in the Nokia Arena of this city of Finland (more details on Digital AV), It is the second casino in this country and is owned and managed by the Finnish state company Veikkaus.

Implementing the country's responsible gambling policy, with tools that allow players to self-regulate, as well as mandatory loss limits on slot machines, Casino Tampere also maintains the Finnish design style, with a lot of natural wood and vegetation that combines with advanced technology.

In this last aspect, Its managers have chosen the technology of the Finnish manufacturer Genelec, with the deployment of more than one hundred Smart IP speakers to offer a unique sensory experience, that differentiates Casino Tampere from other gaming spaces.

The specialist Craneworks Oy was the winner of the open competition to design and supply all the audiovisual solutions of the new casino. As its CEO points out, Sami Käyhkö, "Our goal was to design the world's most advanced casino experience., With a Nordic touch and a bit of magic”.

Genelec Smart IP speakers fit perfectly into the vision of Craneworks: "We wanted all the audiovisual technology in the casino to be based on an IP network with full remote control," explains Käyhkö.. That includes audio, video, lighting, digital signage, the AV array and the scaler, and even odor control".

Genelec's Smart IP speakers made a lot of sense in this context, since "aesthetically, Its rounded shape works very well with the Casino's Finnish-inspired interior.. In certain areas we even have some of the models with the RAW aluminum finish, that are incredible and, Of course, They are very easy to install, with a single Ethernet cable and no external amplifiers to worry about".

In addition to sound quality and durability, other major points in favor pointed out by Käyhkö "are the remote control total. Our headquarters are in Helsinki, to some 150 km. of the casino, So you don't want to have to drive there just to adjust a speaker., and its easy setup".

A differential of Casino Tampere is a Concept of 'Nature 2.0', called Virta, that is throughout the space and is an experience in itself. An architecture that combines the best of wood construction with intelligent lighting and digital signage solutions, creating ones 250 meters of digital screen that are used to display a wide range of thematic content, according to the season, that are continuously updated.

High-quality audio is an integral part of the experience and includes Six surround sound zones 12.1 Independent throughout the space Virta. A series of adjoining 'bays' serve as lounges and other areas that customers can use to eat or play. There are also large screens to watch the latest sporting events live.

Besides Virta -that adds to the environment a design of aromas created by the experts in sensory marketing Sevende Aromas-, There are multiple stereo sound zones in various game rooms, Salons, the check-in area and even in the rest spaces.

In total, More than a hundred speakers Genelec 4420 Smart IP, supported by thirteen Model subwoofers 7050 from the Finnish manufacturer, provide the audio experience throughout the casino.

All deployed systems (audio, video, Lighting and aroma distribution) are controlled through a server Crestron, accessed by multiple touch screens, both fixed and wireless.

"The customer can change the volume of any zone, or even the volume of an individual speaker, via the touch screen, as well as directing different sources to different areas. In certain sports areas, the nearest IP speakers are often part of the soundscape Virta 12.1, But if a customer wants to see and hear the game at higher levels than the screen allows,, We can mix the sports sound with the nearest speakers.", points out Käyhkö.

In fact, as part of the Nokia Arena complex, with the capacity to 15.000 Spectators and main stage of national and international ice hockey, sport plays an important role at Casino Tampere.

Whenever there is an important match, Stadium sound and video can be streamed to all casino speakers and screens: "It's like you have your own private VIP box," says Käyhkö.. When a goal is scored, a 'goal show' is activated in the casino's AV system to keep players abreast of the progress of the hockey rink.

for Ari Tuuli, Project Manager at Veikkaus Oy, Tampere Casino operators, "There is no other like it in the world. We have created a lush and welcoming environment that engages all the senses: Specially developed soundscapes, Video content and aroma design that evoke the different seasons, encouraging relaxation and socialization, besides the game".

The same, Käyhkö concludes that "it has been a fascinating project. We develop the multisensory approach as a complete customer experience, of which audio is an integral part, instead of separate sound silos, video, lighting,... Thanks to the simple configuration of Genelec Smart IP speakers we can create new sound zones at will and easily mix between different spaces, which allows us to react quickly to changing circumstances or to the addition of new content".

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