University of Wisconsin–Madison Expands Digital Signage Infrastructure with Visix

The IT department has centralized the digital signage system of this university with the implementation of the solution Visix AxisTV in other areas of the campus.

The cloud-based software of Visix It is the option chosen by many schools to centralize and simplify the way digital signage infrastructure is managed within the campus. This is the case of the University of Wisconsin, where AxisTV Signage Suite It is used to optimize this infrastructure across various departments.

The results obtained in several downtown locations have led to the Visix platform being taken to other iconic, high-traffic buildings managed by Wisconsin Union.

The Memorial Union and Union South buildings serve as learning space outside of the classroom, as well as for tourist destinations, Conference & Event Centers. The versatility of the AxisTV Signage Suite enables digital media solutions that meet the challenges these buildings face.

Collaborating with the Wisconsin Union team to implement the software also helped establish best practices and standards in the use of the digital signage system on several college campuses.

The Wisconsin Union Digital Signage Network offers 15 Dynamic Content Channels in 41 Screens, located both at this location and in Union South. Signage spans multiple floors and provides visitors with up-to-date shuttle schedules; Theatre Performance Events, conferences, Film & Music.

Jason Powers, Wisconsin Union Organizational Strategist, and UW-Madison's IT team worked closely with Visix to implement the software, Determine the locations of screens and media players, as well as adapting the software's workflows to 15 Information Channels.

likewise, the Visix team also developed multiple data-mapped display layouts for custom event management sources, RSS and XML within the AxisTV Signage Suite software, ensuring that content constantly flows to the right screens.

"The University of Wisconsin-Madison has always been self-sufficient with digital signage, from content creation to channel settings and media player setups", explains Alan Harper, Executive Account Manager AVI Systems, a systems design and integration firm that consulted on the Wisconsin Union project. "Visix handles datasets for all departments, Whether it's leveraging the event management system (Ems) to pull scheduling information from rooms and RSS feeds from custom scripts”.

Visix also worked closely with Powers and the Wisconsin Union's marketing and communications teams to establish visual and brand unity across their 41 Screens.

"Content is customized with our colors and branding on seven floors of Memorial Union and four floors of Union South.", says Powers. "At the same time, We have a variety of niche systems in the two buildings that require careful planning as to how we convey information to each audience. Visix makes it very easy for our marketing department to update content and marketing designs, and disseminate new information targeted at specific screens".

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