Ise 2023 returns to Barcelona with the most transversal edition in its history

Across six pavilions of Fira de Barcelona – Gran Vía, 1.052 Companies from all over the world will exhibit their latest innovations, In what is the great return of Ise after a tumultuous period marked by Covid-19.

Ise 2023 does not recover pre-pandemic levels, When the 1.300 Stands, although it is leading the recovery of the major events dedicated to the audiovisual and broadcast world.

Apart from the usual spaces dedicated to DOOH or sound, as well as sectors such as corporate, Education or Hospitality, Ise 2023 It stands out for being directly open to content creation in all its functions. Technologies such as virtual production, Immersive audio, Esports, Gaming or all aspects of home entertainment will play a leading role throughout the exhibition floor, slightly blurring the boundaries between audiovisual and broadcast.

The presence of the event in Spain, as well as economic development plans, has allowed Spain to place itself in the ranking of the countries with the greatest presence, with a 10% of the exhibitors.

China tops the list with a 13%, followed by the United Kingdom (11%) and accompanied by industries such as the U.S. (10%) or the German one (10%). The realization of 68.000 Pre-registrations augur significant industry response, of which the 26% are of Spanish nationality.

Ise 2023 it will also host a significant number of new products from brands such as Panasonic, Lg, canon, CODA Audio, Zoom or Samsung, has featured Mike Blackman, CEO of Integrated Systems Events. In this way, The commitment to the control of launches and the everlasting webinars are beginning to remain as an anecdote of the past, positioning the Barcelona fair as a hub for launches and plans in coordination with InfoComm.

Opening up to new verticals, the commitment to a conference programme with cross-cutting themes and the renewed enthusiasm for the value of face-to-face events allow ISE to 2023 to reach the largest exhibition space in its history: 56.870 square meters. The euphoria for the edition 2024 It is maintained, with confirmed dates of the 30 to the 2 February 2024.

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