MCRPro attended ISE 2023 to learn about innovations in the AV sector

The wholesaler MCRPro makes a compilation of the main novelties with which its represented brands have attended the Barcelona fair.

MCRPro The Professional Solutions Division of Mcr, has come to Ise 2023 to learn about the latest innovations in the audiovisual sector, among which are the wholesaler's partners.

As he explains Enrique Hernández, MCR B2B Director, "The fair this year is coming and even surpassing, the expectations met in previous editions held in Amsterdam. This makes ISE, both for the sector and for Spain, An essential meeting point for the audiovisual industry. We are seeing very interesting new developments and solutions that allow us to enhance our 360º ecosystem and with which we will be able to meet the emerging needs in this market. There are many synergies and a great transversality and without a doubt, It's time to take advantage of emerging opportunities."

For its part, the CEO of the company, Pedro Quiroga, highlights the prospects for the development of new projects of the company "thanks to the technologies and solutions presented by the major brands in the sector. We expect this positive evolution within the market to continue throughout this year.".

Technology and innovation 360º

Among the MCRPro partners who have come to Fira de Barcelona – Gran Via Aten, Aver, Crestron, Dahua, Iiyama, Kramer, Laia, Optoma, Panasonic, PPDS, Samsung, Sony, Unilumin, Vogels and Yamaha.

Aten took advantage of its presence at ISE to present a total of 6 Solutions. specifically, for meeting and control rooms, Data Centers, digital signage, Industry & Workstations. In this sense, unveiled the new VP2021 presentation switcher, the CM1942 Mini Matrix KVM Switch, as well as the three-phase PDU PG98330. They also showcased a new line of audio products.

Aver continues to bet on innovation with its PTC range. At ISE, live demonstrations of its videoconferencing solutions were carried out with the entire portfolio of products designed for companies, ProAV and edTech. The manufacturer that has just signed a collaboration agreement with MCRPro, it has certifications from the main platforms such as Zoom, Microsoft Teams... as well as integration agreements with third parties, which gives them added value for the market with solutions for different verticals.

Crestron showed its novelties designed for workspaces. From your DM NVX platform, its AV over IP offer to its commitment to collaboration. Meeting equity solutions such as Sightline were also presented, the Flex unified communications range for rooms of any size and the latest update to Automate VX, equipped with Intelligent Video Room Designer.

For its part, Dahua Technology has opted during the fair to publicize its new business areas focused on video (apart from those related to Electronic Security), as well as its first range of Led display, showcasing your solutions as added value to your IP security products. The Electronic Security product portfolio has been distributed in Spain by MCRPro since last autumn 2022.

Among the novelties presented at ISE by iiyama, the great changes made in the digital signage part with the new Series stand out. 54. With this series the brand debuts its CMS and DMS, Content and Display Control Software, respectively. Another of the great novelties have been the two ultra-wide screens of 105 Inch, The TE10518UWI-B1AG (tactile) with PureTouch IR and the LH10551WUS-B1AG (Non-touch). At ISE they have also shown the Series 60, as well as the TE12 and TE14 touch screens.

Kramer with a renewed image that he captured at his stand, showcased its innovations focused on boosting collaboration with the 4.0 of VIA, as well as Quicklaunch EDU software and KDS-100 open-standard 4K60 AVoIP streaming solution. Similarly,, Kramer Connect has launched a wide range of premium USB-C devices, without forgetting the Series 3 advanced and interoperable AV signal management with arrays, Switches, Extenders, Etc.

For its part, The Spanish manufacturer Laia has unveiled its range of cameras with artificial intelligence with a new exclusive design that homogenizes the Cute and Broadcaster families, with technical specifications such as 4K60fps, NDI/HX and SRT. On the other hand, within the Business family & The new cameras with WiFi connection and a mini 4K format were shown. last, to complete the 360º management of corporate spaces, new myTeam Sharer and myTeam Planner wireless sharing solution launched.

Lg with the motto Life, Be Bloomed had a high visual impact system at its stand: 272" Magnit 8K Micro Led, with pixel pitch of 0,78 Mm (Also available in 0,6 mm and 0,94 Mm) and with unique image quality and pure blacks. A spectacular Led cube could also be seen, composed of four large Full HD LED screens of the LSCB012 model and pixel pitch of 1,2 Mm. and OLED equipment was new, which includes one with a format that reaches 97" and a 55" transparent OLED touch.

Optoma showcased its large visualization and software solutions for various markets such as business, educational and professional. Thus, at ISE the new Vioso Nano was unveiled 6, A content playback solution, all-in-one blending and warping as well as the new L1, a 4Led projector with 4K UHD resolution with ultra-short throw. Also, Visitors were able to enjoy an immersive experience with “A Celebration of Colour" with Layers of Reality.

Panasonic unveiled the REQ12 series, a 1DLP laser projector capable of handling 4K resolutions with power of 12.000 Lumens. Also the PT-REZ12 series, with resolution up to 1,920×1,200, Ideal in interactive and micro-immersive environments for museums and corporate. Similarly,, the improvements of the PressIT360 videoconferencing system were exhibited, such as integration with CMZ50 ultra-short throw projectors, to recreate an 80" panel with hardly any distance from the wall.

PPDS – Philips Professional Display, which has recently closed a distribution agreement with MCRPro, showcased its Philips High Bright digital signage displays 4000, both indoor and semi-outdoor. Versatile and reliable, adapt to any lighting condition due to their performance 24/7. In addition, Wave's innovations were showcased, Cloud control and management platform for digital signage applications, as well as its commitment to energy efficiency with Philips Tableaux.

Innovation and sustainability have been the common denominator of the solutions of Samsung. The QHC ranges are worth highlighting, QMC and QBC which are approximately a 40% thinner than previous models. As for the outdoor L pedara signage, he showed the new XHB series. Available in four models with different pixel pitches, Q6 (6 Mm), P8, P10 and P16 have a maximum brightness of 8.000 Nits and amazing image quality, even in direct sunlight. Another evolution shown has been the improvements in MagicINFO.

Sony came with a wide range of products including Crystal Led monitors from 220 Inch, as well as the SRG-A40 and SRG-A12 4K PTZ cameras. They also showcased the functionalities of the Bravia range of professional monitors, with BZ40H models, BZ30J and BZ35J, Ideal for applications in digital signage and enterprises; and collaboration solutions to foster the EOS meet and Lite hybrid work environment.

Unilumin Group took advantage of its time in Barcelona to present not only innovative products and integrated Led solutions, but also the change of image of the subsidiary Lamp to Lampro, with the aim of improving its market positioning and its commitment to the environment.

Vogel's during its presence at ISE it unveiled its Rise and Signature floor and wall mounts, Momo Tabletop, as well as large and small format video wall systems for environments such as education or business; and the new Signature solution 7675 pro, A model that is equipped with the latest technology.

last, Yamaha showcased a wide range of business solutions. Comprehensive systems to improve the workflow of professionals and deliver audio quality, Flexibility and ease of installation. Like this, Its collaboration and conferencing solutions allow you to equip everything from a small collaboration space or a simple meeting room, through comprehensive tailor-made installations for auditoriums and large multi-zone areas.

Access to the SPECIAL ISE 2023 on Digital AV

Other articles on Aten, Aver, Crestron, Dahua, Dahua Technology, Fira de Barcelona, Iiyama, ISE2023, Kramer, Kramer Electronics, Laia Technology, Lg, Mcr, MCRPro, Optoma, Panasonic, PPDS, PPDS - Philips Professional Display, Samsung, Sony, Unilumin, Vogels, Yamaha