Accenture invests in Looking Glass to accelerate shift to metaverse

The strategic investment of Accenture In the North American company of holograms Looking Glass offers the opportunity to connect 3D digital experiences in the metaverse with the physical world.

The financial operation in Looking Glass, made through Accenture Ventures and whose terms have not been disclosed, aims to use your Comprehensive holographic platform, composed of a line of screens that can display real 3D content, No need for headphones or head tracking, and a software package.

This development will have a significant impact on the future of retail., communication and, At last, Home, where 3D media consumption could become the norm. In June 2022, Looking Glass introduced the world's largest holographic display to date, Called Looking Glass 65, that is already being used in Accenture Labs in San Francisco (Us.).

In addition, Looking Glass Blocks allows you to share the same content seamlessly through any Internet browser and in a variety of environments: mobile, social and even in the metaverse, making it the first platform for host and share 3D holograms on the Internet, and enables brands to deliver an immersive consumer experience anywhere and on any device.

"Looking Glass' 3D technology can be deployed in physical environments., along with combined metaverse experiences, to create deeper and more immersive interactions between brands and their customers. David Treat, senior managing director of Accenture's Metaverse Continuum-. We believe this technology has the potential to play a valuable role in metaverse content creation and enterprise applications that bridge the physical and digital worlds., including retail marketing and holographic communications".

In March 2022, Accenture formed the business group Accenture Metaverse Continuum, that combines professionals with metaverse skills and customer experience capabilities, Digital commerce, extended reality, blockchain, Digital twins, Intelligence and machine vision to help customers design, Execute and accelerate your projects in this environment.

"With our proprietary software and hardware platform, including Looking Glass Portrait display and larger Looking Glass format, 32" and 65", holograms are poised to drive the shift from 2D to 3D," he explains. Shawn Frayne, co-founder and CEO of Looking Glass-. This shift will be greater than that from radio to television., or black and white in color. The era of holograms has really begun., and joining Accenture Ventures' Project Spotlight initiative will help us drive greater enterprise adoption.".

Looking Glass is the latest company to join Project Spotlight from Accenture Ventures, A program focused on investing in companies that create or apply disruptive technologies, in addition to connecting the most emerging with Global 2000 and provide access to the expertise of Accenture and enterprise clients.

"As more companies establish and expand their presence in the metaverse, They look for ways to deliver immersive experiences to their customers in the physical world. Looking Glass' holographic platform can allow them to do just that. Tom Lounibos, manager of Accenture Ventures-. We look forward to introducing our customers and partners to this platform and working together to create new content., along with dynamic and personalized 3D user experiences and interactions".

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