Sony Manchester City metaverse

The joint project between Sony and the English Football Club Manchester City, with the virtual stadium Etihad as the protagonist, is taking shape in the metaverse, with the presentation of new details of the same.

The football industry's involvement in the metaverse continues to develop apace. In fact, The virtual universe of FIFA It is part of the strategy of the football organization to adopt this latest technology, as it happened previously with the broadcast of the first matches in 3D and offering users virtual reality experiences, among other initiatives.

As part of the so-called Virtual fan engagement partnership of Sony with the Manchester City, The manufacturer recently tested a new volumetric system portable, Able to capture and distribute animated 3D reconstructions of people, Objects and spaces with low latency in any location.

The resulting capture can be displayed live on the metaverse and be visualized in a 360º perspective on Sony tablets and screens. For the first time, The user can enter this environment with realistic appearance, how the company advanced during its participation in ESC 2023, to join Manchester City players in this environment.

According to the corporate statement, In this new metaverse experience, fans can go to the Etihad Stadium of Manchester City with its avatar special and participate in various activities, Although both companies point out that this project is currently in the Proof-of-concept stage.

In this development process and for the experience to be realistic, Sony has collected volumetric data, In addition to recording videos of the players.

According to the data provided by the company, only uses Seven sensors to represent players in the metaverse experience. In this way, Fans can easily see the members of the English team from all angles of the virtual environment.

meanwhile, Participants will be able to create avatars that they will use in the metaverse experience through the mobile application., whose presentation is scheduled during this year.


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by • 10 feb, 2023
• section: Case studies, Metaverse, business, augmented reality