Mediapro Group helps to make a multisensory journey to the world of Sorolla

Visyon, Videoreport and Rez Studio of the Mediapro Group have participated in the development of the exhibition "Sorolla through light", that combines a multi-user experience of virtual reality and sensory rooms, that have more than 230 m2 of Led screens.

Mediapro Group has been responsible for the technological production and virtual reality experience of the exhibition "Sorolla through light", that will bring to the general public both the work of the artist and his person. This exhibition can be seen from this Friday, 17 February, in the Genoa Halls of the Royal Palace of Madrid.

The hybrid exhibition combines the original paintings of Sorolla (24 works selected by Blanca Pons-Sorolla and Consuelo Luca de Tena that have rarely been exposed) with digital recreations and the latest technology.

Visitors will be able to immerse themselves in a sensory experience in two rooms covered by multiscreens Led (more than 230 m2) where hundreds of moving images formed by paintings of different format will be shown, Photographs and newspaper articles, accompanied by drawings and personal writings.

This way of showing the painter's work enhances the light of the works that characterize Sorolla. Videoreport (company belonging to Mediapro) has been responsible for the installation of the screens and sound of these rooms.

In addition, the culmination of "Sorolla through light" is a multi-user experience of virtual reality which will mean a trip to the author's time. more than 30 Visitors will move simultaneously, as if it were a time tunnel, to the time of the Valencian painter.

It is done from an unprecedented perspective, Thanks to virtual reality technology, being able to move freely around its original studio and walk with Clotilde and María on the Malvarrosa beach, within his painting "Walk by the sea". This VR experience has been developed by Visyon (Mediapro), with the collaboration of the Virtual Production unit.

Rez (Mediapro Group) has been responsible for the adaptation of the entire space of the Royal Palace occupied by the exhibition.

"Sorolla through the light" is organized by Light Art Exhibitions, in co-production with National Heritage, the Sorolla Museum and the Sorolla Museum Foundation. The exhibition will be open until 30 June of this year at the Royal Palace of Madrid and is part of the program of activities of the commemoration of the centenary of the death of the painter (1863-1923), declared an Event of Exceptional Public Interest (AEIP) by the Ministry of Culture and Sport.

The exhibition is curated by Blanca Pons-Sorolla, great-granddaughter of the painter and expert in his work; and Consuelo Luca de Tena, former director of the Sorolla Museum. The Karmachina studio is responsible for the direction and production of multimedia content under the supervision of Gianfranco Iannuzzi, pioneer in the realization of immersive experiences, whose works are currently present internationally from New York to Tokyo.

The project is part of the program of activities of the commemoration of the centenary of the death of the painter (1863-1923), declared an Event of Exceptional Public Interest (AEIP) by the Ministry of Culture and Sport.

Other articles on Mediapro Group, Light Art ExhibitionsRez, Sorolla Museum, Royal Palace of Madrid, National Heritage, Videoreport, Visyon360