Tbd Castellana: new DOOH circuit in Madrid's financial district

Consisting of nineteen digital screens, distributed in five high-traffic locations in Madrid, Tbd Castellana is the new DOOH circuit that has launched Tb Media Consulting and Bidiscount, with metric technology Inspide.

Under the brand Tbd Castellana, The specialist in the commercialization of digital advertising spaces Tb Media Consulting and the supplier of large format digital media Bidiscount have launched this DOOH Commercial Digital Circuit, covering five strategic areas of great affluence in the financial district of Madrid, with an important commercial and business activity, as well as gastronomic and hotel.

specifically, this new DOOH circuit, composed of Nineteen screens, is located in the locations of the Plaza Castilla interchange, Cuzco, Concha Espina – Bernabéu, CC Moda Shopping – Azca and the confluence of José Abascal with Paseo de la Castellana.

Digital displays use the Portall technology (phygital intelligence), Developed by the specialist Inspide, thanks to which metrics can be realized, know the Consumer behavior and interaction with the campaigns offered in these DOOH media, that the company estimates in almost ten million impacts for the new circuit.

Through the Data geointelligence, Portall technology provides detailed information to understand patterns of human behavior, of the consumer, in real time, in both the physical and digital universes, to implement new ideas and actions in campaigns.

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