BroadSign improves digital business management in its renewed OOH platform

With a unified user interface and flexible tools for audience targeting campaigns, The next-generation outdoor advertising platform from BroadSign Offers more efficient management and new revenue opportunities.

The renewed OHH platform of BroadSign has been designed "to help OOH media owners improve business governance, Operations and scalability, with unified access to our existing product subscriptions; Audience-based campaign segmentation and expanded signaling operations".

As the company showed during its participation in Ise 2023, The advances of the platform focus on a new user interface that brings together the Inventory and audience management for digital displays, In addition to centralizing access to subscriptions of own products, how BroadSign Direct and Reach.

With these improvements, OOH media owners now have a Centralized hub to sell advertising space, Automate performance optimization, Manage digital inventory and audience metrics, as well as advancing its programmatic strategy.

In this sense, the new OOH ad server by BroadSign, to be presented soon in beta, Enable media owners to be more detail-oriented and plan campaigns based on contexts and audience-specific demographics.

"It comes at a time when the demand for campaign flexibility and more sophisticated targeting continues to grow., and will make it easier for our clients to carry out campaigns based on real time, such as changes in financial markets, Points of interest, among others", explained from BroadSign.

This unified platform, already available to new customers and will be gradually incorporated into existing ones, It will have an improvement at the end of the year that expands its Access to static operations, such as campaign tracing, Real-time stock levels, Creative management and scheduling of work orders.

As he stresses Sabrina Allard, Director of Product Marketing at BroadSign, "between the continued programmatic advancement of OOH and the increasing digitization of screens, This industry has become more complex, and we are continually evolving our product portfolio to ensure our customers can thrive in a dynamic landscape.".

This first update that the company showed in the edition 2023 of ISE "is just the tip of the iceberg," says Allard.. We are excited to offer customers additional features that will give them more agility to launch new products and services., and generate new revenue opportunities".

One of the first companies to adopt the revamped platform has been Clear Channel Sweden. As he explains Anna Ek, One of its managers, "It changes the rules of the game, since we can use the same source of inventory for both direct and programmatic sales. It's easy to use, provides a More holistic view of our available digital screens and connects the sold campaigns directly with the programmatic ones".

Another advantage highlighted by the head of Clear Channel Sweden is that "we can add, Easily update and manage our inventory or set new live displays from a central hub, which saves us time and helps us ensure that all our data is updated at the right time.".

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