Deneva and Dahua integrate digital signage and Led display to activate retail

Within the framework of EuroShop 2023, which is celebrated these days in Düsseldorf (Germany), The Spanish company Deneva and the Chinese manufacturer Dahua have presented their alliance to integrate the digital signage software of the first in the Led screens, that focus the new business of the second.

The edition 2023 of the fair of the retail and retail sector EuroShop, that can be visited until next time 2 March in the German city of Düsseldorf, It has been the chosen scenario to show the industry the integration of digital signage software Deneva on the screens of Dahua.

This initiative, whose objective is to promote the digitalization of this sector and that professionals can meet in the Dahua space in the contest (hall 7a – stand E11), It is part of the expansion strategy in the European market of the Chinese manufacturer, that until now had focused its activity on network security solutions and has now undertaken a new business area of Led display systems for the professional digital signage market (more details on Digital AV).

This alliance allows this company to incorporate Deneva software within the players integrated into its new range of Led screens. As an added value, allows to incorporate the analytical technology of Dahua surveillance cameras, that report valuable data for the different application sectors, in this case to retail.

Thanks to this, a comprehensive solution for the issuance of personalized advertising content has been configured., based on audience measurement, with the design of more effective campaigns based on different parameters (sex, age, facial expressions, o Number of people in a given area, Etc.).

Advertising management through Deneva improves efficiency and management of commercial actions, as it provides brands with a comprehensive measurement of impact on content, with specific actions for various groups of audiences.

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