LG integrates BroadSign for SoC in its commercial webOS screens

Owners of digital signage displays with webOS Lg they can now use the new SoC content manager BroadSign to activate and distribute ads on these OOH commercial networks and generate new revenue.

The ownership and management of advertising networks on digital screens is now much easier thanks to the technological collaboration between LG Business Solutions and the manufacturer of outdoor advertising technology BroadSign, so that the owners of digital signage displays with webOS can activate the OOH smart advertising with the Soc of the latter company.

Chris Feldman, Senior Business Development Manager of the Korean multinational in the United States, explains that this new solution allows owners of commercial displays with LG's webOS to maximize the value of their technology budgets, as both companies showed during their participation in Ise 2023.

"Simplifies installation, Generate automated ad lists, Playback test reports and dynamic delivery of campaigns across screens in multiple locations, no need for an external media player", Details.

In addition, LG's webOS display owners can also pair BroadSign for SoC with the latter's OOH platform to access its global network of programmatic media buyers.

"LG and BroadSign are dedicated to providing cutting-edge tools to businesses that operate advertising screens. digital out of home (DOOH) -Feldman points out-, and the solution BroadSign SoC for webOS Delivering on that promise, as it improves profitability and simplifies network operations for medium and large digital signage networks".

As a result,, any commercial LG display running webOS 4.1 or later can be transformed into a revenue-generating system with BroadSign's intelligent SoC solution, "that ensures seamless ad delivery to screens", concludes Feldman

LG is one of the first manufacturers to integrate BroadSign support for SoC into its commercial digital displays, And both companies have highlighted the growing interest in advertising in shops and public places as a driver of their collaboration..

So he says Sabrina Allard, Director of Product Marketing at BroadSign: "Our core mission is to help business owners centrally monetize and manage their digital displays., and the launch of BroadSign for SoC opens up a new world of possibilities for enterprises and technology integrators to design or upgrade digital display networks.".

Using wireless connectivity and BroadSing's new SoC solution, LG's commercial display owners can now access our diverse set of OOH content management tools virtually anywhere you have a power outlet. 120 volts", Allard emphasizes.

Unlike native content management systems, BroadSign for WebOS compatible SoC includes Built-in advertising capabilities and allows a Optimized campaign management through mixed screen networks. Setup is as simple as downloading this solution on a smart display and registering it on BroadSign's OOH marketing platform..

Below, the SoC player polls BroadSign's servers and downloads advertising content for playback on the connected display. Once registered, You can report replay test issues and statistics to this manufacturer's servers.

"BroadSign's automated content management and delivery solution adds significant value to LG's existing digital display networks, while giving integration companies even more reasons to use our commercial display solution," adds Feldman.. since 4K outdoor displays for drive-thrus to huge videowalls dvLed and the endless creative opportunities of Transparent OLED, Advertisers can reach virtually any audience through our digital systems around the world.".

A proposal already on the market, “The result of several years of development to bring the power and simplicity of the BroadSign platform to LG displays”. With her, Buyers can now access all-in-one solutions that require virtually no maintenance or additional installation considerations.

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