"INFiLED offers a complete portfolio in virtual production XR and Led", Alex Tomàs

As sales manager Spain en INFiLED, Alex Tomàs underlines the personalized attention that the company offers in its showroom in Barcelona, which has been a perfect complement during his participation in Ise 2023, with state-of-the-art solutions for virtual production XR and new Led screens as protagonists of its innovation.

With more than ten visual installations in its space, the participation of INFiLED in Ise 2023 not only has been marked by a wide proposal of innovation in Led display, but because it is a very special meeting for the company, as you point out Alex Tomàs, "Since we have finally been able to gather at our stand all the staff of the company, that has been able to come from both China and the United States, and in this way to be able to better serve all our customers".

The manufacturer has shown at the event its range of Led screens designed for Virtual Production Realization, both broadcast and film and TV, with rear stage background configurations, floor and ceiling, "that have specific characteristics so that they do not give any kind of problem when captured by any type of camera", underlines Tomàs.

That's why, In the contest the company created a XR studio (of 3x3x3 meters) so professionals could see Real-time demonstrations of advanced virtual production solutions, composed of a INFiLED virtual background, with pixel pitch of 2,6 Mm, and a Virtual floor of 3,9 Mm, in which to experiment and know the filming and broadcasting capabilities they offer.

Another of the most requested proposals at its stand, As explained by the director of this company, "They are ours. transparent Led visual solutions, both for fixed installation and for the rental market, that the market is demanding a lot from us".

Precisely for the rental environment, INFiLED highlights the Titan-X range, a Led solution up to 70% transparency, which has a pixel pass of 8,3 Mm and allows stack cabinets of up to 28 metre (with panels of 1.20×1,20 metre), "With a built-in structure that offers the possibility of climbing through it in case you have to do some kind of maintenance".

Each cabinet offers a high load capacity and advanced overall stability thanks to its Exclusive triangular rear reinforcement system, "Foldable against strong wind at outdoor events, while the screen can reach a height of until 24 meters", points out Alex Tòmas.

Another product that has had great success in the contest has been the X2 Series, "Formed by articulated and flexible cabinets INFiLED X2.9, allowing you to create concave curves, Convex, arcs or even keep the screen in a standard flat position".

Brand strategy

During ISE 2023, One of the company's objectives has focused on presenting its brand positioning strategy, with a new approach to Connect with customers around the world. In this, the exhibition hall that INFiLED has in Barcelona (more data in Digital AV), where networking activity continued when the fair closed its doors.

This is how Tomàs explains it: "in addition to serving customers and professionals who visit us at ISE 2023, We offer you our permanent showroom, located in the center of Barcelona, where INFiLED can provide them with a Personalized attention and accompany them in their projects, whether they are fixed installation or rental, since we put Our entire portfolio of products and solutions at your disposal".

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