Absen appoints Jonathan Dyson to lead Virtual Production in Europe

In his position, as Director of Industrial Development, will help drive new opportunities that are emerging in the virtual production environment and that Absen has already fostered with new products and a collaborative solutions approach.

Absen has announced the appointment of Jonathan Dyson as Director of Industrial Development of this division. This new position is designed to build on the momentum the company has generated in the virtual production in the last six months through the development of new products and the approach of collaborative solutions.

“Jonathan is the right person to lead our VP division and ensure we take advantage of all the opportunities that are emerging in the sector.”, Says Ruben Rengel, Vice President of Global Business Development. “Has a wealth of technical expertise, management and sales that fits with our current requirements”.

Dyson brings technical and commercial expertise, since he has recently held the position of Technical Director of Sales and Relations with iMag Displays, A high-end video rental and production services company.

His role included project management., customer relationship and technical responsibilities, as well as the development of new businesses in vertical sectors such as cinema, Television, Streaming services and esports.

in Multiplay Events (part of Game PLC) created and led the IT/AV rental division with management responsibility, formation, Research and assimilation of new products, as well as in decision-making at the managerial level.

“I am delighted to join Absen at a time when virtual production emerges as a new and important sector for Led screens”, says Dyson. “I have been impressed by the way he has approached the sector., organizing the recent London VP Forum, as well as its solid product engineering, its partnerships with manufacturers and its eagerness to take a leading position in the development of a wider VP market”.

With VP becoming increasingly popular in film, Television, Video production and games, Ise 2023 witnessed the debut of the new flagship virtual production Led solution of Absen, the PR 2.5.

This series is designed as an all-in-one platform for both a VP backdrop and the ceiling. Offers a high contrast ratio, color gamut, rapid heat dissipation and reduced 16% in energy consumption compared to other solutions. With custom locking system, Users can quickly complete installations that include hanging, Stacking and other provisions.

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