The Coffee House is associated with Signelive to boost his expansion plans

The Digital Signage network that the English coffee shop chain has installed is made up of 50 screens of LG y Samsung, while the contents are driven by the cloud software of Signagelive.

The coffee shop The Coffee House has been associated with Signagelive To boost its ambitious change and expansion plans in England.

The deployment of a network of digital signage, integrated by 50 screens and sigelive, offers the business a more shocking platform to redefine coffee experience and, In the process, revitalize the forgotten High Streets of northern England.

THE CONTENT MANAGEMENT SYSTEM (CMS), that is used to create, manage and distribute content to high bright sprays and chain menus boards, He has demonstrated his operation in initiatives such as hiring campaigns.

Evolution of the chain

From the opening of your first store, Eleven years ago in Lymm (Cheshire) By brothers Chris and Steve Shelmerdine, The Coffee House, as a mark, has tried to change the way people eat, Drink and relax.

In all its stores, The chain has reinvented the experience of the local cafeteria, Based on its success on serving its own roasted coffee and hand -produced foods. When customers go through the doors, They immerse themselves in a unique local experience, surrounded by mural art that captures and pays tribute to the heritage of the area.

Four years ago that the chain incorporated Digital Signage solutions to its stores and did so, From the first moment of the hand of the distributor Tenav and the cloud -based software of Signelive, which is compatible with LG and Samsung digital screens that the chain has chosen to use.

Easy to configure, The cloud -based content management system has allowed The Coffee House to streamline management and increase content production.

The staff no longer has to move to replace the menus and physical posters panels. They can create, display and update menus and brand promotions panels in minutes, adjusting and customizing each version to adapt it to the specific locations of the stores.

Always active contextual marketing

The digitalization of stores allowed the chain to consolidate its brand, a process that, Thanks to the scalability of technology, continues today.

The installation of high bright screens of 60 inches in shop windows has meant a radical change, since it offers a much more profitable alternative than local advertising and brochure distribution.

Its contextual marketing function, permanent and at any time of the year has minimized marketing costs, giving life to the brand through the dissemination of dynamic videos and high -resolution images, Including appetizing photographs of coffee and food.

Cloud

The cloud -based solution has also allowed the brand to boost the concept of cafeteria, expanding its traditional role as a bastion of the local community.

The digital signaling of the store, For example, It is often used to announce City Hall events, that gather different generations of the community.

In collaboration with the community, The brand's team accepts graphic material of the municipalities in virtually any digital format, and the program for dissemination, either full screen or as part of a divided screen design.

To support operations, Store exhibitors are also used to announce chain job offers, allowing passers -by scanning QR codes On the screen that lead them directly to the company's employment page. It is a rapid and efficient hiring strategy that further reinforces the ties of the chain with the community.

Besides, The screen visualization of QR codes favors an integrated business approach, maximizing the scope of the brand's digital asset set by making them visible and available for use in the store.

Customers can exchange special offers and points through the loyalty application by scanning with their smartphone the codes issued.

It is a way to promote new coffee mixtures between customers and, in doing so, Encourage them to venture and try mixtures that are not usually available on the street.

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