LEA helps in the renewal process of KFC Mexico

In each of the 70 premises of KFC that have integrated the first phase of the project, The amplifier has been installed READ Connect Series 354.

The popular restaurant chain KFC It's reinventing itself to become a family dining destination. with 502 stores throughout the country of Mexico and large expansion plans, You wanted consistent audio content for all your premises along with a simple way to manage it centrally. To do this, He turned to the professional amplifiers of READ Professional and the company's cloud connectivity capability to overcome the challenge.

“KFC is what chicken means in Mexico. Many families come to KFC during the week and on weekends. It's a popular destination and a night out”, comments Daniel Agüero, president of Sign Corporation, the company KFC trusted to specify and install the right audio solution for the company's needs.

To maintain this high standard, KFC wanted the same audio content and atmosphere in all its locations and the ability to control it from one place..

The process was started by partnering with Intelligos, A company that focuses its activity on the sale of audio, video and security based in Monterrey (Mexico), who opted for LEA Professional technology.

“LEA's technology is easy to understand and gives KFC the ability to control, Monitor and troubleshoot all locations from one place via the cloud. These were all key selling points for me.. Intéligos manages the product, logistics, Shipping and storage, and has helped ensure everything runs smoothly”, adds Agüero.

The Signo de Agüero team started with 70 stores in the first phase of the project. “We felt we had a great opportunity to make things better.”.

Intéligos recommended the LEA Connect Series amplifier 354 for each location. It is an amplifier of 4 channels with 350 watts per channel, providing each KFC location with enough power to support the delivery of audio content. It's easy to install, either through the built-in Wi-Fi access point or with an Ethernet connection.

Leveraging an integrated IoT core of Amazon Web Services (AWS), Sign can send each of KFC's LEA Amps to the cloud, where it can be accessed and controlled securely, from anywhere in the world, no need to use a VPN to access a Local Area Network.

“We can also easily modify music content in all locations, as well as programming the on and off times of the amplifiers to coincide with the hours of operation of the store, which can help save energy and extend product life”, Agüero delights.

As KFC continues to implement the LEA solution, The cloud component will become even more critical as the company expands its footprint across the country..

With Phase One completed, the Signo team has developed an ideal preliminary project for the rest of the project. and, above all, KFC Mexico has greater control to offer families across the country a consistent and consistent in-store experience, A key element to the total brand experience that the company aims to achieve.

With continuity and baseline control achieved, KFC plans to regionalize content across its stores based on local music and content preferences to further engage its customers., all through the Cloud and controlled from a single location.

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