GoodNews digitizes its points of sale with nsign.tv

This chain of coffee shops Grab&Go has installed in its premises in Madrid, Barcelona and Paris various LCD monitors (mostly from 50 Inch) and uses the digital signage platform of nsign.tv to manage content.

GoodNews, The Spanish start-up specializing in the sale of coffee in kiosks and small shops, has digitized twenty of its points of sale in Madrid, Barcelona and Paris with the platform of digital signage of nsign.tv. This allows you to display visual content interactively, Improving the experience of your customers and increasing your turnover.

"GoodNews' target audience is mainly young., Grown hand in hand with new technologies and their adaptations, With which we were clear that digitizing our stores had to be one of our great changes", Explains Jan Barthe, CEO of GoodNews.

The company, that turned traditional newsagents into local Grab&Go selling coffee, It sought to replace the luminous signs with the letter with a more interactive and visual system., that will help to better convey your brand, Beyond the product offering, Offering a 360º experience.

"We chose nsign.tv because it met all the requirements we had according to our needs and, from the beginning, Communication was very simple and easy, with what we saw that the match between both brands was perfect", adds Jan Barthe.

GoodNews has installed in its different points of sale various LCD monitors (mostly from 50 Inch) managed by nsign.tv software, which allows them to issue both the letter (Boards menu) as new creatives and campaigns.

The GoodNews design team is responsible for managing the software nsign.tv, Ideal for non-technical users, loading and programming all the contents of the screens of your premises quickly and intuitively.

"The nsign.tv platform is very intuitive and, the most important thing, has previews to check the content before sending it", indicates Jan Barthe. "We would also highlight the user interface and the response time/speed when loading.. With the training provided at the beginning it was more than enough to be able to handle the application. This digitalization improves the entire in-store experience of our customers. In the end we have managed to make our letter read better and be much more visual than the posters we had before", explains Barthe.

It also highlights that this solution allows them to provide more disruptive communications in video format "that value new product launches, or surprise the consumer with flash promotions that are only active at specific times. In addition, The return on investment is being very positive, increasing the turnover of all points of sale as they have been updated in digitization."

Today, GoodNews is opening new stores in Madrid, Barcelona, Paris and Amsterdam in which it continues to bet on this model of digitized stores with the help of nsign.tv, and plans to incorporate new display devices to continue providing a differential experience to its customers.

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