Visual Art unfolds 1.300 digital screens in the Kicks chain of stores

This Nordic chain of beauty products has improved the experience of its customers and its sales in its 230 stores with Visual Art, that you have installed 1.300 Digital Signage Displays, managed by your CMS Signage Player.

Specialized in beauty and perfumery, Kicks is a benchmark in retail in Nordic Countries, with more than 230 Establishments in Sweden, Norway and Finland, that combines with your omnichannel strategy through the network.

With the priority of improving the in-store experience of its customers and offering a more attractive environment, Kicks has partnered with the comprehensive provider of Swedish digital signage solutions Visual Art to deploy more than 1.300 Commercial screens in their establishments.

As they point out from Kicks, "The implementation of digital displays will offer an inspirational platform and deliver relevant messages to shoppers., leveraging the value of leveraging technology to improve both customer satisfaction and sales performance.".

For this project, Kicks and Visual Art have created a rDigital ED based on customer flow analysis to convey the right message at the right time of day in each of your 230 Establishments, with a tool that includes a price matrix to easily choose when and how to promote your products.

The system works with Integrated zones, clearly marked, that guide the shopper through the store. A digital concept that can be easily scaled and operated across all establishments from a central location.

"We are delighted to have the support of Visual Art in this project.. Digital displays give us a powerful tool to communicate inspiring information, from product launches to attractive promotional offers. They also contribute to a dynamic in-store experience.", Ensures Charlotta Tibbelin, Concept and Retail Communication Manager at Kicks.

By aligning with the strategy this Nordic retail chain to bridge the gap between physical stores and e-commerce, The Digital Signage solution allows a fluid communication of inspiring content and variety of products.

With Visual Art's digital signage platform, Kicks gets the Flexibility to disseminate information relevant in all countries where it is present or target specific stores, as needed. The focus is on creating an engaging and valuable user experience, to which a wide range of news is offered, Offers, Information and events communicated through the screens.

As he stresses Andreas Ström, Visual Art Revenue Director, "Kicks has a clear vision of how to optimize the usefulness and effectiveness of displays over time.. From initial procurement process to installation, We are excited to embark on this technology partnership.".

Each Kicks store is equipped with a minimum of Six large-format digital displays, strategically located at the entrances, Campaign tables and fragrance departments for women and men.

Agreement, in force for a period of five years, includes a license to use the CMS Signage Player of Visual Art, allowing the retail chain to easily manage and control all content centrally.

Easy to set up, Use and manage, Visual Art CMS Signage Player does not require an external PC and works with operating systems Samsung Tizen, Lg Web OS and Microsoft 7 and 10, With full control of the entire digital signage network installed in stores.

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