DSS Europe 2023 took a critical look at the digital signage market

In the German city of Munich, DSS Europe welcomed more than 350 Delegates, exhibitors and speakers who attended two days of round tables and were able to discover the latest innovations in the market.

Considered one of the most important business events in the sector, Digital Signage Summit Europe (DSS Europe) held its 50th edition at the beginning of July at the Hotel Hilton Munich Airport from Germany. The goal was to delve into the state of the industry and the trends that are shaping the future of the industry. digital signage.

The Joint Venture, integrated by Integrated Systems Events (Ise) E invidis consulting, attracted companies from the digital signage market from across Europe to explore this year's theme: 'Engaging Experiences: concepts, Creation & Content'.

Sponsored by Google Chrome Enterprise, DSS Europe hosted more than 350 Delegates, exhibitors and speakers who attended two days of round tables and were able to discover the latest innovations of the exhibiting brands.

“This year's edition, with more than 500 Visits, It has been a resounding success, with a host of market leaders and industry experts who have addressed the state of the experiences and discussed the trends and drivers for the year ahead. These valuable discussions pave the way for unlocking the untapped potential of digital signage and DooH.", Designates Florian Rotberg, President of DSS Europe and Managing Director of Invidis Consulting.

Inspirational Speakers

This year's lineup of speakers included experts from First Impression, Futuresource, Google, M-Cube, Trison, Visual Art and ZetaDisplay and covers a wide range of sectors such as media, Retail & Business. He addressed the current market outlook and the impact of major trends.

During the first day of the summit, Florian Rotberg gave a comprehensive overview of the market in which he revealed that the Advertising Markets have increased by 6% year-on-year, driven by a growth of 26% in DooH. Florian also stated that the overall market forecast for 2024 It's flat.

Other data revealed the growth of the market in Europe, positioning it ahead of that of the United States and Asia, thanks to increased deployment of signage and intelligent digital experiences.

The creation of immersive experiences in a physical space is increasing with the popularity of 'Pop Ups' and concept stores. The content, Canvas and location are key elements in creating a distinctive physical journey that differentiates itself from an online retail experience.

Factors that contribute to successful implementation include relevance and recall of the content. “There has to be a balance between the things you want to present and the stories you want to tell”, Says Hubert van Doorne of Nexmosphere, on the ideal placement of displays and sensors in the retail space.

Other issues driving the development of the sector are the artificial intelligence Generative, how Adobe Firefly, Sustainability, Carbon Credits and Cybersecurity.

During the event, These topics formed the basis of many of the conversations, both on the main stage and in the networking sessions. “Digital signage must bring something new and offer added value to companies. Not just videos that loop”, Explains Christophe Billaud of Telelogos.

Best Practices in Digital Signage

The second day, The Invidis team opened the day with a presentation on the best and worst practices in digital signage, with examples from his recent world tour.

Among them, The most common mistakes, Like content that doesn't inspire (Blank and poorly calibrated screens should be avoided), Poor visibility, energy consumption during 24 hours, Light pollution and installation failures, such as visible wires. In addition, a call was made to use only standardized APIs.

invidis also hosted its annual Strategy Awards, celebrating excellence in the digital signage industry. Florian Rotberg and Stefan Schieker, By Invidis Consulting, They were in charge of presenting the awards.

The winners have been: Trison (Engaging Experiences), PPDS – Professional Display Solutions (Green Signage & Industry Leadership), Xovis (Critical Business), Google Chrome OS (innovation) and First Impression Audiovisual (Rising Star).

Other articles on DSS Europe2023, First Impression, Futuresource, Google Chrome Enterprise, Integrated Systems Events, Invidis Consulting, M-Cube Digital, Nexmosphere, PPDS - Philips Professional Display, Telelogos, Trison Worldwide, Visual Art, Xovis, ZetaDisplay