PPDS connects art and sustainable technology at the 'Muse Digital Art Award'

This initiative created by PPDS Call for professional artists, as well as aspirants from all over the world, to share their creative visions in the face of present and future environmental challenges. The finalists will exhibit their works on a screen Philips Zero consumption tableaux.

The new one Muse Digital Art Award organized by PPDS, Exclusive global supplier of professional displays and audiovisual software solutions Philips, "It is a world-first, environmentally-inspired international competition that connects artistic visionaries with industry-leading sustainable technology", point from the company.

In line with PPDS's strategy to empower enterprise environments, of more efficient and ecological leisure and learning through sustainable technology, This new cultural initiative invites artists to help imagine and inspire "the energy of tomorrow".

the Muse Digital Art Award will reward Twenty finalists with the opportunity to present their works at the World's First 'Zero Emission' Art Exhibition What, organized by PPDS, will take place in a prestigious international institution of Milan (Italy) Next November.

This initiative, that arose from the collaboration between Luca Guariniello, Marketing Director for Italy of PPDS, and Julia Rajacic, Art Curator, has received the sponsorship of the MNAD (National Museum of Digital Art), an autonomous cultural institution created by the Italian Minister of Culture with the aim of uniting generations and communicating through art the possibility of "becoming digitally aware citizens".

As Guariniello explains: "Faced with the great challenges arising from the global social and environmental crisis, it has become urgent to find new ways of seeing and doing: Finding the energy for tomorrow. Communities facing great uncertainty need to be more innovative. In this context, The role of creativity alongside technology is key to shaping truly innovative future scenarios and experimenting with promising solutions.".

With the launch of the Muse Digital Art Award "We continue to break new ground," says this executive.- and we use our Philips Tableaux zero-consumption displays to present the first zero-emission digital art exhibition in Italy, bringing together the world's most artistic minds to inspire us all to do more and safeguard the future of generations to come.".

for Julia Rajacic, "This initiative represents an opportunity for visual artists to approach an entirely new medium.. Participants will be the first in history to create works of art that will then be displayed on a screen without power.. Our goal is to inspire a new generation of artists who seek to integrate eco-sustainable guidelines into the creative process., from studio practice to exhibition".

Terms of the exhibition

All works submitted to the Muse Digital Art Award must be designed for presentation (in portrait or landscape format) on a screen Philips Tableaux 25" (16×9) and be sent before 20 October 2023.

The papers will be reviewed individually by a Jury of experts, Composed by specialists in digital art, Museum Directors, Art curators, Renowned international critics and artists, to be announced in the coming weeks.

Rated to date as the world's most energy-efficient digital signage series, Philips Tableaux range can deliver vivid static content 24/7 remotely in any environment and is capable of operating completely unplugged and without consuming a single kilowatt of electricity.

the next 7 November the twenty finalists for the Milan exhibition will be confirmed and announced, in which the works will be prepared and delivered wirelessly on an equal number of individual Philips Tableaux screens installed for the event.

The jury of this award will determine the Three winners, along with the votes of the visitors of the exhibition collected through the page of Instagram created for this purpose. Each of these winners will receive their own Philips Tableaux display, and the artist who comes in first place will also win 3.000 Euros.

After this year's contest, A Carbon footprint report, in which the transport of staff will be taken into account, material packaging, Shipping, energy consumption and printing and carbon will be offset, A task to be carried out by the Italian sustainability company Ustainable.

Cottaar Rum, PPDS Marketing Director, He points out that "with this award, We invite artists from around the world to share their visions to imagine a better future for tomorrow's world and inspire us on our transformative journey as individuals., communities and organizations".

Although participation is open to artists from all over the world, "Each year a country will be designated to host the final exhibition," he points out.. In the first edition of the Muse Digital Art Award, Italy has been chosen to host this pilot initiative”.

For its part, Stefan van Sabben, Global Director of CSR and Sustainability at PPDS, He adds that "we believe that deeds speak louder than words., as a company, We have given the highest priority to sustainability. It goes far beyond ticking boxes, Credentials & Certifications, it permeates everything we do visibly through our sustainable hardware and software solutions., as well as behind the scenes in factories and offices. This award is a great opportunity to amplify this message.".

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