Madrid Stock Exchange trusts Ricoh and LG the digitization of the stock market

The Digital Services Company Ricoh has installed five LED screens of Lg in the main lobby of the historic Palacio de la Bolsa de Madrid (Bme), providing traders with a wide range of detailed financial information in real-time.

Spanish Stock Exchanges and Markets (Bme) It plays a fundamental role in the Spanish financial system. Founded in 1831, is the owner and manager of the Madrid stock exchanges, Barcelona, Bilbao and Valencia. Belonging to the Swiss group SIX, Europe's third-largest stock market operator, It operates in three main lines of business: Stock Exchanges, Clearing & Settlement Services, and financial and trading data systems.

Of Spain's four regional stock exchanges, the Madrid Stock Exchange is the largest and most prestigious. since 1893 operates from the Palacio de la Bolsa, an emblematic neoclassical building that is part of the Paseo del Prado and the Buen Retiro, declared World Heritage Sites by Unesco. The building also hosts corporate events, such as press conferences, Bell Rings, Product Launches & Award Ceremonies.

For many years, The Madrid Stock Exchange has presented the share values of listed companies on analogue panels in the main trading room, They were highly regarded by traders for the charismatic sound they produced when the share price changed, although its maintenance was becoming more and more difficult.

To provide more information to the hiring room, BME installed a large digital display next to the analogue panels. However, Changing the data displayed in it was complex and time-consuming, It was already necessary to order from the original supplier, Located Abroad, to process updates.

Digital transformation

As part of a Renovation Plan Largest Stock Exchange Palace, BME decided to modernise the display equipment in the main contracting hall (top image) in order to expand the financial information that was presented to operators, fund managers and journalists working on the stock market, besides Enhance the visual experience during corporate events and presentations.

The project added a complication to the installation, As it is a protected historic building, it is forbidden to drill into the walls and columns to place additional wiring or to locate new supports for the screens, and any modification or reform had to have the Supervision and approval of Patrimony.

The challenge was to find a partner capable of supplying new high-end display equipment, with the necessary skills to manage such a demanding implementation. As he points out Javier Bernárdez, Key Account Manager at Ricoh Spain (in the attached image), "This is the digital transformation of a key aspect for the Madrid Stock Exchange, which is the Core of your business. We surely won't get a more iconic display across the country, It is a challenge that implies a high level of responsibility".

BME hired Ricoh to Renovate the Main Lobby of the Madrid Stock Exchange for its experience in managing similar large-scale audiovisual deployments. In just over a month, You have completed the project, Adapting Standard Installation Procedures to Protect the Historic Building.

In this space, the Live Connections, whether for televisions or radios, to explain the evolution of the Ibex 35 or the latest economic data from the country, so BME's request was something particular: A special software focused on content management and real-time programming grid (streaming).

Thanks to the collaboration between Ricoh and Lg, A solution was offered according to these needs, adapting the professional LED screens of this manufacturer to the software of Vuwall, to meet these requirements.

Another challenge of the screens was to find a Pixel pitch adapted to both the software and the space where the Madrid Stock Exchange is located. To this end, Made to measure & Installed five LG LED screens LSBC026, with pixel pitch of 2.6 Mm that can be combined and synchronized into one, allowing for live presentations.

In addition, have also been deployed thirty screens of the 55UL3J, with a size of 55", in a semicircle-shaped structure in the main commercial lobby, which include the LG Supersign Content Management System and that are used to disseminate key financial information.

For Complex Cabling Deployment, Ricoh engaged expert assistance from its business partner Powernet to design and implement a Network Architecture Built-in cabling redundancy, ensuring resiliency and reducing the risk of incidents.

To manage the content displayed on digital screens, Ricoh has selected VuWall video management software, which allows a BME user to work with a laptop on the stock exchange floor and organise, Arrange and Distribute Graphics, Diagrams, Videos, Etc. On Multiple Screens.

As he explains Elena Carnicero, Head of Global Corporate Affairs at BME (top image), "In addition to the strict regulations in the installation of the equipment, This was a time-sensitive project, as we could not close the room for an extended period of time. The Ricoh team rose to the challenge, with meticulous planning, Top-notch solutions and efficient implementation. They have taken exquisite care in maintaining, to preserve and not damage any of the architectural elements of the Palacio de la Bolsa".

Control and management of information

The replacement of the obsolete analogue panels with five high-quality LED screens in the main trading room allows BME to present a much wider variety of financial information, keeping traders on the trading floor up to date with the market.

Whereas the previous analogue panels were limited to displaying the names of the companies and their current quotes, the digital screens allow BME to present a dynamic combination of real-time information on the evolution of the Ibex 35, Spain's main stock market index, as well as numerous data on major market movements and other trends.

In addition, BME now enjoys greater control over the content displayed. Instead of having to submit requests to update the on-screen information and wait for a vendor to apply the changes, Company graphics and logos can now be changed with just a few clicks, For example, To release financial news or prepare the room for corporate events.

Sustainable Visualization

The use of high-definition screens also allows companies organising conferences and other events at the Palais de la Bourse to present them dynamically, guaranteeing your visitors a great experience premium.

Another of the objectives achieved with the project, and a key benefit for all, is the sustainability of the new LED screens, Very efficient in terms of the consumption of electricity and resources necessary for its operation.

"With Ricoh, we have integrated classic beauty and digital innovation, combining the iconic historic surroundings of the Palacio de la Bolsa with state-of-the-art technology.. The project will help ensure that Spain's most important stock exchange is future-proof, and it will improve the quality of the services we provide to traders and investment managers working on the stock exchange".

Other articles on Madrid Stock Exchange, Spanish Stock Exchanges and Markets-BME, Lg, Powernet, Ricoh, SIX, VuWall Technology