The Avixa Congress reveals the program of its 7th edition that seeks to boost the AV industry

Focused on people looking to drive the AV industry forward, the seventh edition of the Congress Avixa returns to its virtual format and for four days (17, 19, 24 and 26 October) Trends will be explored, Challenges and solutions, both technological and business. Participate 40 Presenters en 23 Sessions, to be held live, in Spanish and Portuguese.

Avixa has announced the program of the seventh edition of its annual congress, which this time returns to its virtual format, Divided into four days focused on an equal number of professional profiles interested in the industry of integrated audiovisual experiences.

Under the slogan ‘Avixa Congress: Powering the AV Industry‘ will be held on 17, 19, 24 and 26 October, with the participation of more than 40 Presenters who will share their knowledge, ideas and experiences through 23 Sessions, to be held live, in Spanish and Portuguese. Registration is free and can be done on their site web.

"We seek that each edition of the Avixa Congress, either virtual or face-to-face, becomes a space where trends are explored, Challenges and solutions, both technological and business, And this time we will focus on those that seek to boost the audiovisual industry", Explains Rodrigo Casassus Coke, CTS and Senior Director for Latin America and the Caribbean at Avixa.

"As for the format., Segmenting the program according to the topics of interest and the profile of the participants has been very well received by companies, because it allows people to focus their attention on a single day and even attend the sessions in the company of their team members to continue the conversation at the end of the conferences", adds Casassus.

Four days of session

Tuesday 17 October, the congress will begin with the Executive Members Forum, Aimed at decision makers in companies. Taught in Spanish, The day will begin with the panel "Promoting the audiovisual industry" in which Jesús Cruz Aviña will participate, director of Harman Professional for Mexico, Central America and the Caribbean; Sergio Gaitan Rojas, cts, Regional Engineering Manager en AVI SPL; and Ernesto Montañez, Business Development Manager for Latin America en Biamp.

While in Portuguese, The session "Challenges and opportunities of the industry and the AV market in Brazil" will be presented by Cristiano Mazza, cts, Chief Experience Officer at DUCaaS and Chairman of the Board of Directors of the Avixa Foundation; and Helio Garbin, director of Crestron for Brazil.

On the second day, el jueves 19 October, Business development issues will be addressed, with emphasis on the work of sales and marketing managers. This day will talk about the evolution of commercial teams, Market trends and strategies. Highlights the conference by Peter Hansen, economist of Avixa's Market Intelligence team, which will highlight some of the long-term growth opportunities in the audiovisual industry that can be identified from the data provided by recent market research.

Technology and Audiovisual Design will be the central theme of the third day of the Avixa Congress (Tuesday 24 October), with a program aimed at technical specialists, Designers and installers combining standards presentations, certifications or cable management with others who will talk about the role of technology in the narrative of a project.

From Argentina, Laura Molina, Director of Special Projects en Digital Projections will discuss with Mariano Bonavita, Creative Director of Active Exhibition, How an AV integrator becomes a storyteller who helps clients communicate their messages through the creative use of technology in the session "Technology for imagination": Telling stories and defining identity using integration".

On the fourth day (Thursday 26 October) The congress will discuss the impact and usefulness of trends such as the metaverse or the use of avatars, The challenges of operating audiovisual technologies over data networks, and other topics related to the convergence between the AV and IT industries that specialists consider relevant.

The congress will use a versatile virtual platform in which participants will enjoy useful visibility tools, Interaction and recognition, as those delivered by Acreditta. The platform will offer access to live streaming and recordings of all sessions in an on-demand scheme that will be available by 30 days after the end of the event.

Once the registration is done, participants will have access to a series of panels and videotaped lectures that will serve to prepare the ground for the conversations that will take place during the live sessions of the Avixa Congress.

The conversation will continue through the online community Avixa Xchange, A professional social network where exclusive content is shared, business opportunities and opportunities are generated for linkage with other professionals in the industry.

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