Enrique Tomás chooses nsign.tv for its GO stores!urmet Barcelona Airport

Each vending tent is equipped with between one and five LCD screens iiyama of 50 Inch, Designed with a custom support to be anchored in vending machines, Helping advocacy, Capture and increase of sales. These work as an all-in-one solution with the nsign.tv integrated.

The ham chain Enrique Tomas has implemented the Digital signage by nsign-tv in its new model of dispensing stores GO!Urmet that has just been released at Barcelona Airport.

The first phase includes a total of 30 shops, distributed at strategic points throughout the airport, they offer, automatically the 24 hours of the day, A wide variety of products of the brand with the same quality and price as that found in the rest of the company's points of sale.

In these points of sale, The consumer can find from different varieties of sandwiches of Iberian ham and acorn to envelopes of ham and chips, as well as other snacks and natural orange juices. And also the Tomasón, The new product of the brand that consists of a tender bread with shavings of ham with which they hope to arrive, Hand in hand with vending, to millions of consumers worldwide.

Each of the dispensing tents is equipped with between one and five LCD screens 50 iiyama inches What, thanks to the manufacture of custom supports, can be anchored to vending machines, ensuring the digital communication of the entire range of products available and helping the promotion, Capture and increase of sales.

These groups of screens function as a All-in-one solution with nsign.tv player integrated and work in synchro, Helping to reduce hardware investment thanks to this functionality of the nsign.tv platform, and eliminating the need for external players.

Enrique Tomás bet on the approach of Green Signage to have a solution that was sustainable with the lowest possible electricity expenditure. "We wanted software that was lightweight and could work with an internal player inside the screen to minimize electronic components at the physical point", Explains Jorge Cruz, CIO of Enrique Tomás.

This is how the software nsign.tv - ideal for non-technical users- is allowing Enrique Tomás to manage its product campaigns and show the corporate image on the screens of its vending machines, inviting the customer to discover the ham experience.

"Thanks to nsign.tv we can synchronize several screens, regardless of size and location. We also value the platform's ability to schedule different broadcast slots and schedules in different periods with campaign validity dates., In addition to being able to use different content formats. The tool is proving to be very intuitive and allows you to easily organize all devices according to locations and categorize the contents that can be reused in different emission and sequencing groups", details Cruz.

The Marketing department of Enrique Tomás is the one who remotely manages the contents that were displayed on the screens, while the firm's IT team handles the monitoring of equipment from its headquarters in Badalona (Barcelona).

In the future, Enrique Tomás intends to expand this unassisted vending model to new places of human traffic and high consumption needs such as metro stations, Transport interchanges, football stadiums or large companies.

"We are very happy that our platform has been chosen by Enrique Tomás for this new disruptive business model.. The digital signage will allow them to create a communication with wow effect to attract their customers and thus increase sales through dynamic and attractive visual content", concludes Toni Viñals, CEO of nsign.tv,.

Other articles on Barcelona-El Prat Airport, Enrique Tomas, Nsign.TV