7thSense Video Playback Marks a Technology Milestone at Sphere Las Vegas

With innovation in immersive entertainment as a premise, the grand opening in Las Vegas of Sphere Its fundamental element in achieving this is the reproduction system of 7thSense, with its new Performer range at the forefront, to boost the content on the large LED screens inside and outside.

The recent official opening of Sphere in Las Vegas has been a milestone in what will now be live entertainment. Two of the distinctive features of the American venue: your inner plane of LED Screens 14.864 m2 and its Exterior of 53.883 m2 with the so-called Exosphere, They are powered by media server technology, Pixel Processing & Show Control 7thSense.

Sphere's large indoor LED display is, to date, the highest resolution in the world, of 16KX16K. With a height of 787 meters and more than 4.000 m2 of display area, This massive visual system envelops the audience to create an immersive environment like never before.

For its part, Exosphere is the world's largest outdoor LED display; A vivid canvas that has captured international attention with a wide range of artistic and branded content since its inception a few months ago (more details on Digital AV).

The size and scale of the Sphere required a Playback Engine Like no other system in the world. Behind the scenes of the venue, 7thSense's innovative product range, known as Performer range, Powers LED Screens.

He points this out. David Dibble, CEO of MSG Ventures, a division of Sphere Entertainment: "Sphere's LED screens redefine the meaning of immersive. Inside, Never before has this immense scale and field of view been combined with this level of clarity, while the exterior is a dynamic canvas that has already become a new global landmark.".

In this technological process, Dibble highlights that "7thSense has been a valued partner in delivering high-quality video playback solutions for MSG for more than a decade, and we rely on the team to work closely with us to meet Sphere's unique demands. The result is an experience that makes the audience go from simply watching content on an LED screen to feeling like they have been transported to new places.".

for Richard Brown, CTO of 7thSense, "The opening of Sphere in Las Vegas allows us to present our new Performer range, Which includes the smultimedia maker Actor, the Juggler and Conjurer pixel processor, A Media Generation Solution. These products, developed over several years, are designed to take advantage of the SMPTE ST IP video transmission 2110".

specifically, Sphere's pre-rendered content is saved "in a Network-attached storage (Nas) and is transmitted in real time to Dozens of media servers -Adds-, each of which outputs 4K video to 60 frames per second through a ST distribution network 2110, a world first in terms of technological capability at this scale for a live entertainment venue.".

7thSense's Juggler pixel processors are responsible for combining playback media with other video sources, as cameras, to create general compositions that tell immersive stories larger than real life.

"Integrating these products into Sphere is not just one step, but a leap forward on our path to innovation. I'm immensely proud of our team and everything we've achieved.", says Brown.

7thSense has been working with the MSG team since 2011 and brings its many years of experience in transmitting pixels to high-quality, uncompressed megascreens. Precisely for this reason, it was chosen to create a reproduction system, Fully redundant and mission-critical, Capable of playing both full-resolution, uncompressed multimedia content as well as generative content, as well as supporting concerts and live events.

the 7thSense's Juggler pixel processors are critical infrastructure On the way that brings the image to the screen, so reliability is a primary concern, as well as providing an innovative mechanism for introducing video from external sources into the venue, such as feeding production trucks.

Bryan Hinckley, CEO of 7thSense, He points out that "since 2004, Our company has been at the forefront of identifying and resolving inefficiencies and challenges in managing very large video systems, Constantly raising the bar in user interaction, For both technical experts and creative minds. We've created a solution that will forever redefine the landscape of live performances and immersive experiences.".

The same, Matt Barton, President of 7thSense, "To be part of a team that has pushed the boundaries of immersive experiences and entertainment is truly overwhelming. This remarkable achievement is the result of years of unwavering dedication and innovation, and I extend my sincere congratulations to all those involved.".

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