Orient bets on easescreen's digital signage for its new store

With the solutions of easescreen and LED technology, The wholesaler promotes its products through a ticker 43 m2, A wall of 21 m² and a 350° covered column.

The past 17 October has opened in Liesing (Vienna), The Wholesaler's Store Orient Marketingservice. An establishment that has opted for the Digital Signage with EaseScreen and, more specifically, by LED technology.

Vienna's wholesale markets, located in the district 23, supply food to about the 70% of the population of the area. For your new Cash store & Carry on, Orient has relied on digital signage with easescreen for product promotion and advertising.

The installation stands out for its shape and length and was made by Pichler Medientechnik. The project encompasses a Led tickering of 43 square meters, offering more than 16.000 Pixel width, one Led wall of 21 square meters and a 350° covered LED column. likewise, el editor de easescreen permite crear contenidos para altas resoluciones con arrastrar y soltar (Drag & Drop).

“We are delighted with the new facility and see a very positive response from customers. Digital signage with easescreen is hassle-free and I recommend it to everyone”, Says Enes Bakan, Project Manager. He hopes to inspire other wholesalers and grocery store owners to be more active in their marketing.

Orient has been shaping the Austrian import market since 1984. In the aftermath of the Chernobyl disaster, Turkish Tea Import Market Tanked Due to New Guidelines, so the founder of Orient, Ayhan Bakan, started importing Ceylon tea from Indonesia under its own brand Karadeniz. This was followed by other established tea brands, as well as the popular own brand ECE. Orient is also an important importing partner for brands such as Gazi, known for its dairy products.

Since marketing is necessary for the establishment of new brands, The Ayhan family decided to install a large-scale synchronous LED installation in the front area of the new wholesale store, Promoting Not Just Imported Products, but also, For example, Austrian brands such as Red Bull.

Behind the installation of LEDs there are 3 Novastar drivers, as well as three D612 players from Giada; Led hardware comes from Turkish supplier Ledeca.

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