Kramer AV Transforms Sports Entertainment at Famed Norman Hotel

The range of network-based hardware solutions and remote management software from Kramer AV The TV system of this historic Australian bar has been revamped, that now delivers an immersive 4K audio and video experience in its bustling areas.

With a history that goes back to 1889 and located just a few minutes from the world-famous Gabba Stadium (Brisbane Cricket Ground), the famous Norman Hotel is included in the Queensland Heritage List, being located in one of the oldest and most recognized buildings in this area, Spread over two floors.

Norman Hotel, self-proclaimed "best steakhouse" and "worst vegetarian restaurant" in Brisbane, It's a destination where locals and tourists alike flock to enjoy a vibrant atmosphere and the wide selection of live televised sports and the like.

with Twelve Big-Screen Computers, strategically placed to deliver an uninterrupted view to customers, the existing TV system at Norman Hotel had become obsolete, It stopped working in certain areas of the bar and broke down frequently.

Capable of displaying content in standard definition only (Sd) 720p, Customer experience had fallen short of expectations, while creating unnecessary daily challenges among staff, that he was seen repeatedly interrupting his main functions to solve the problems of the equipment.

Improve the experience

To put an end to this situation, Norman Hotel's management team was looking for a new video and audio solution, Flexible and reliable, with a 4K UHD picture performance and smooth control; all while retaining its current fleet of TVs.

The development of the project has been carried out in the hands of local integrators SDC Solutions and Smart Home Programming and Automation, who selected the Kramer AV, in a project in which they have worked with the Australian subsidiary of this manufacturer.

The update of the SD-to-HD video performance On the twelve large screens of the bar, it has been done with the multi-format digital matrix switch VS-1616DN-EM, running on the Kramer's business management platform and is controlled with the system SL-280 and a catwalk of FC-26 control (via PoE) company.

Norman Hotel now has access to nine separate video zones, with nine innings, that are controlled by the cloud-based platform Kramer Control. Beyond traditional audiovisual boundaries, This allows the establishment to manage any AV and automation device from any location in the building and even off-site.

A Fundamental Transformation, as Norman Hotel's previous AV system was controlled by an app on a single iPad, that I used continuously and back and forth to change the channel, Adjust the audio and fix any issues.

A touch of glass

As part of the new update, All the management of each TV is controlled by the multi-touch screens KT-1010, with IPS technology and a size of 10", strategically installed on walls and shelves around the staff areas of the bar.

Using Kramer Control, The KT-1010 displays feature a Tailor-made interface, requiring hardly any training for staff, and so seamlessly change channels and adjust audio settings, with a high level of experience 4K quality, Immersive and uninterrupted For Customers.

David Bowdler, owner of Smart Home Programming & Automation, "Kramer had the best products for this project. Its control system gives us the flexibility to customize the interface to suit the customer. Its price is very competitive, And the assistance we receive is magnificent. now, Customers can watch football with great image and audio quality.".

In this line, Gavin Sayers, SDC Solutions Installer, He adds: "The feedback from Norman Hotel managers has been very positive. The benefits of using Kramer have come through its reliability and ease of use. Another advantage is its seven-year warranty on most of its hardware, which has helped not only to give confidence to the customer to move forward with this product, but full confidence in us as installers".

Kramer will be showcasing its new range of control panel hardware during its participation in Ise 2024, of the 30 from January to 2 February in Barcelona, Including variants of 8, 10 and 15 Inch.

Other articles on ISE2024, Kramer, Norman Hotel, SDC Solutions, Smart Home Programming and Automation