Kramer Brings on Brooke Ellingworth as EMEA Channel Director

Brooke Ellingworth, experienced AV executive, takes over the channel management of Kramer in EMEA to provide partners with new levels of support, Tailored to specific regions, among other responsibilities.

With more than sixteen years of experience in positions of responsibility in important companies in the AV sector, Brooke Ellingworth Continue, from her new role as EMEA Channel Director at Kramer, The transformation and growth strategy of this part of the company's business.

Among his main responsibilities, Ellingworth to provide new levels of support, Tailored to specific regions, and foster more aligned relationships with your channel partners, New & Existing.

Powered by Kramer and working with partners like Sony, Jabra and Netgear, The goal is to Offer complete meeting room solutions for any business, with the enterprise market, governmental, educational, health and entertainment among its main clients.

At the command of Peter Baxter, Vp. Kramer Senior, Ellingworth will be responsible for revamping and restructuring the company's current channel strategy to increase sales and revenues. Growth opportunities in local and international markets, while expanding brand awareness on a global scale.

In this last aspect, Kramer has set itself the internal goal of becoming the preferred brand for advanced technology solutions in the global market within the next five years.

A key focus of the company's strategy is the provision of More Localized Offers, customer-centric and tailored to specific regions. To achieve this, Brooke Ellingworth is already reviewing Kramer's existing channel partner network in EMEA, in addition to contemplating New Partnership Opportunities, including distributors, system integrators and other vendors and specialists AV/IT/CU services.

Progress in this regard will be announced during the company's participation in the Ise 2024, of the 30 from January to 2 February in Fira de Barcelona Gran Via (pavilion 3, booth D300).

After his position was made official, Ellingworth said: "The most important thing is to have a thorough understanding of the channel and to establish true and lasting relationships. That means really understanding who they are, Your relationship with us and ways it can be improved. I have to make sure that we have the right partners who are committed to accompanying us on our journey, And we've identified some incredible opportunities.".

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