ISE details the facts and figures of its successful twentieth edition

The organization of Ise has shared the latest data from his edition 2024, held less than a month ago in Barcelona and which marked its twenty years of activity, in which all expectations have been exceeded.

With a Record attendance of 73.891 present Verified from 162 Countries, Ise 2024 cemented its position as "the premier destination for industry professionals looking for cutting-edge technologies, unprecedented training and networking opportunities", According to the organisers of the event.

The bustling fairgrounds of Fira de Barcelona Gran Via, with the Increased number of exhibitors To date, they have been registered for the event (1.408), and the large exhibition area (82.000 m2 net) have provided a vibrant backdrop for the exchange of ideas and the presentation of innovative solutions, that are collected in this report.

Attendance and Demographics Data

• Across all attendee groups, 24.815 people (33,6%) visited ISE for the first time, with a 46,92% from Spain.
• The total number of visits over the four days of the event was 172.627, with an average of 2,2 days of stay at ISE 2024 by the attendees.
• Tuesday's Daily Visits, Wednesday, Thursday and Friday reached record figures for each of these days so far at this fair.
• More than 80% of the attendees came from the commercial sector, with a significant presence also of the residential environment.
• Attendees covered a wide range of jobs, of which a considerable proportion were directors-general, High-level executives and positions of responsibility.
• Four out of five visitors said they made the final purchase decision, have influenced or recommended it.
• Gender diversity of attendees continued to increase: the 16,6% identified as a woman and the 1,9% as non-binary or preferred not to specify.

Global Reach and Influence

• Assistants 162 countries were represented at ISE 2024, with significant increases in important AV market territories such as Germany, Belgium, Poland and China.
• More than 90% of the total number of attendees came from the thirty countries most represented at the event.

Focus on the end user and AV channel

• the 30% of ISE attendees 2024 declared himself an end-user, and almost the 60% I was attending for the first time. End-users were mainly focused on sectors such as auditoriums, Theatres and leisure venues; Audio and Video Production Rooms for Broadcasting; Corporate Offices & Collaboration Spaces, Classrooms or learning environments, and stadiums or sports venues.
• The attendees of the AV channel -who represented the 70% of all visitors to ISE 2024, of which the 43% I was coming for the first time- they were heavily involved in AV integration and installation; Distribution & Resale; IT Integration & Installation; AV Manufacturing; rent, Staging & Live Events, as well as meeting planning.

Educational Highlights & Speakers

• A total of 363 Speakers have participated in the conference program, ISE presentations and roundtables 2024.
• The conference programme, produced by Avixa and Cedia, covered the main vertical markets served by the AV sector, such as content production and distribution; control rooms; digital signage; live events; Smart Buildings & Smart Home Technology.
• Sharmeen Obaid-Chinoy's presentations, director and multi-Academy Award winner, and digital artists Jeroen van der Most and Sofía Crespo provided valuable insights into the transformative power of storytelling, Creative Artificial Intelligence and Projection Mapping.

Media Coverage

• A total of 634 representatives of international media from 36 countries covered the event.
• In the three-week period between 24 January and the 9 February, Ise 2024 was subject to 13.658 Online Editorial Articles, 1.880 of which were created by the event's media partners (among them, Digital AV Magazine).
• In the same period, ISE Coverage 2024 by the top-tier media (National newspapers and economic media) Included 612 Online Editorial Articles, 79 Printed Articles, 70 radio reports and 53 Television.
• During ISE Week 2024 were sent 4.707 messages using the hashtag #ISE2024 in X (before Twitter), with a total of 867.455 impressions and a potential reach of 10,94 Million.

As pointed out by the organization, "As the industry reflects on the success of ISE 2024, Excitement for the future of system integration and proAV grows, Driven by innovation, collaboration and a shared commitment to pushing boundaries and improving user experiences".

In the next edition of ISE, Scheduled of the 4 to the 7 February 2025 in Barcelona, Industry professionals "can look forward to another unprecedented experience that celebrates the industry's achievements and sets the course for its continued growth and evolution.".

Ise 2025 It is already shaping up to be an even bigger event than this year's, in which its twentieth call was held and which has broken all the records in its history, with a increase of more than 10% in the number of exhibitors, who have rebooked booths compared to the previous year (more details on Digital AV).

The high demand for exhibition space has led the ISE organization to expand availability through the Opening of the Pavilion 8.1, Enhancing opportunities to showcase innovation and engagement. There is still space available, and the Booking Process opens to new exhibitors on 1 March 2024.

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