D&b group opens innovative immersive technology experience centre in London

Located in the London Science Museum, the ITEC of D&B Group Offers access to a full range of advanced technologies, installed in five studio environments that allow us to know and shape the future of shows.

D&B Group has announced the opening, next April, of a Experience Center with Immersive Technology (ITEC), whose headquarters are located in the London Science Museum, famous for hosting all kinds of arts and being the capital of creativity.

The investment and commitment of d&b in an artistic hub in the centre of this city offers industry access to a whole range of advanced technologies, installed in five study environments that allow you to get to know, inspire and shape the future of entertainment and, at the same time, Add Depth to Your Educational Programs, Technology Demonstrations & Customer Presentations.

"These new facilities are at the service of the company's vision of the future of immersive experiences," he explains Amnon Harman, CEO of d&B Group. "They offer the opportunity to experience a complete sensory interaction through sound, video, Lighting & Multimedia Technologies, of an experience that encompasses spatial audio, Virtual production, Virtual Reality and Extended Reality. This place is going to become a melting pot for generating ideas, collaborations and innovation".

This multi-faceted venue features several individual spaces, including a Sound Lab & Vision, Equipped with a complete system D&b Soundscape and visually enhanced with projection mapping and a SmartStage Hybrid.

The brand's interactive space and presentation and programming studio will showcase the potential of these technologies when working in private and family settings. In addition, It has an R+D laboratory, a production control room and several other rooms that offer a mix of discovery, Exposure & Relaxation. It also includes a dedicated area for meetings and customer interaction.

"This new initiative is going to be an exciting destination for many of our international customers, from the great creatives to the leaders in the sector and our partners and integrators", adds Amnon Harman. "It's designed to allow everyone to fully immerse themselves in the creative possibilities of sound and to generate collaborations for future projects. All presented against the backdrop of London's iconic Science Museum.".

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