"LG has an enormous capacity for innovation to bring value to the user", Ivan Gonzalez

With a commitment to developing technology that truly solves people's needs, Lg has deployed in Ise 2024 "All their innovation to orient effective visual solutions to different verticals", says Ivan Gonzalez, Information Display Sales Head in the Iberian subsidiary, with special prominence of the micro Led Magnit range in various environments, the new transparent OLED screens and their commitment to virtual production.

With a wide and versatile proposal in visualization, The participation of the Korean multinational Lg grows with each edition of Ise, which this year has materialized both in meters of exhibition space and in surprising the professionals who toured the pavilion 3 of Fira de Barcelona – Gran Via before entering your booth.

He points this out. Ivan Gonzalez, Information Display Sales Head at LG Electronics, when analysing the latest developments that have been exhibited at ISE 2024. "This year we have been fortunate to have a Largest booth, with more than 1.700 m2, what has allowed us to Show all our display solutions, both those that are already on the market and the latest developments that will be available shortly, in different usage environments".

Before entering the booth, LG already made its technological advances clear to professionals by welcoming them with a shocking Kinetic Led installation. "It's the main attraction to our space, composed of a huge Led screen, from 3.67×6 metre, with pixel pitch 1,5 mm and 800 nits of brilliance, formed by Different Types of Cabinet assembled to create a 3D structure to display the content while also offering depth, with a much more striking and spectacular result, synchronized with sound".

Once inside the booth, The professional has been able to meet Different Usage Scenarios with LG's different display series for each of them. "This is the case with systems Transparent OLEDs that we already had on the market, Mainly the 55" solution, that can be integrated into certain pieces of furniture and offer different functionalities, to which is now added a 35" display, also with a Touch version, and systems Led Stretch 37 Inch".

Gonzalez explains that these transparent OLED screens are shown operating in each environment created at the booth, such as retail or hospitality, and that they are also connected to technology partner systems that offer content, interactivity, among other functions.

Another of the innovations highlighted by this manager has been a versatile Double-sided solution, "With a screen 86" Outdoor LED for the shop window, with a brightness of 3.500 nits and a pitch of 1,5 Mm. On this same chassis, The indoor face locates a 75" 4K LCD, with 500 Nits, for use at the point of sale. In addition, We also have a new screen for this environment to showcase the XS4J Series".

In education, another of LG's strategic verticals, Highlights include the new series of CreateBoard interactive displays, with sizes from 55" to 86", that are displayed in a digital classroom setting and incorporate Google Enterprise Devices Licensing Agreement (Edla), "as well as a LG's own software application that facilitates and assists the teacher in his work".

LG has also created a large area to showcase its latest developments for the Healthcare & Medical Product Sector, "It's a growing area," Gonzalez said- which we have been working on for years and we bring our entire portfolio, with high-precision displays".

The vertical of Hospitality, in which LG is a consolidated benchmark, It has materialized at the stand with an integrated proposal of hardware and software, with the cloud-based solution pro:Centric, IPTV systems "to send IP signal to each of the monitors, connect with the hotel's CMS, Have information from the user about their preferences, as well as check-outs from the screens themselves".

One of the novelties highlighted by Iván González is the incorporation of "the OLED technology that we have in the home TV range to this professional environment, with optimal black and contrast levels, that make the image even more realistic and spectacular and with 4K content for the hotel guest".

Virtual Production & LG Magnit

Increasingly in demand, this growing market segment has been even more represented at LG's booth at ISE 2024, with the creation of Two Virtual Production Studios: a smaller one for educational and training applications, and another focused on the field of broadcast, Commercials & Cinema.

"Both are based on Led Chip on Board technology (COB), which is also present in other areas of the stand, whose referent is our Magnit system, the highest range in LED technology, with different functionalities, González points out; with 136" all-in-one with 1.5mm pixel pitch; Other system Micro Led premium 110" Consumer Oriented with pitch of 0,6 Mm and very low energy consumption, as well as 171" signage. In addition, We have more Teams in Format 21:9, that are increasingly in demand in corporate halls".

Also noteworthy is a small area where the manufacturer deploys its Cloud Developments, software for Remote control of the screens, Content Management, as well as solutions to use Programmatic & Audience Measurement Advertising, "all with our webOS operating system, which is compatible with CMS systems from most of our partners".

Iván González concludes that "the entire LG team is always amazed at ISE by the innovative capacity that our company has to orient effective solutions to different verticals. It's not just about just creating products, but to develop them so that they make sense and add value and that they actually solve people's needs, as shown in our logo and commitment: technology that improves people's lives".

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