Dubai Aquarium gets a makeover with an INFiLED display from 64 millions of pixels
Already considered the largest indoor LED screen in the emirate, This huge visual system of INFiLED, of 980 m2, is configured with MV and MV-Edge series panels, with a pixel pitch of 3,9 Mm.
the Dubai Aquarium, One of the largest suspended in the world and located on the ground floor of the largest shopping mall in the emirate, has made a major visual update with the installation of a huge Indoor LED display, of 70×14 metre, located in the atrium of the mall and configured by INFiLED with panels of the MV & MV-Edge Series.
With an LED display surface of 980 m2 and a pixel pass of 3,9 Mm, This indoor LED display offers a total of 64 millions of pixels, which makes it the largest installed in Dubai, after the iconic Burj Khalifa, also owned by Emaar Properties.
For this project, Emaar has counted on the AV specialist as a technological partner Blue Rhine Industries, Selecting INFiLED Technology, as it offered a Perfect curve at both ends to respond to your primary objective: Not only show advertising, but to offer information of interest in this important environment.
Samer Otaibi, Vp. INFiLED sales in the Middle East, explains that "collaborating with Emaar always requires meeting high standards, as they constantly set benchmarks to outperform the competition. We are delighted to have our flagship indoor LED display installed at Dubai Mall.".
Along these lines, John Joseph, Director of Sales, Blue Rhine Industries, He points out that "embarking on the installation on a living aquarium, within a dynamic mall environment, presented complex challenges that required specialized expertise.".
Among these challenges, Joseph points out that "we operate exclusively during the night hours. The team executed the project accurately, Navigating the complexities to minimize disruption to the delicate living aquatic ecosystem. Prioritizing fish welfare required a unique combination of technical competence and conscientious execution throughout the process.".
As he stresses Hazim Omari, Emaar AV Consultant, "We love creating great shows and this one had to be special: a large LED screen located inside the heart of Dubai Mall, in an atrium with a large influx of people and on top of one of our main attractions. We had specific criteria for the installation and operation of this system, and our partners and the project team have risen to the challenge.".
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• section: Case studies, outstanding, HIGHLIGHTED Case Study, Digital signage, display, Dynamic advertising