UX Global transforms Footasylum stores with its LED display

The stores of this fashion chain use the LED screens of UX Global to impact the customer, that they can use their mobile and connect with the brand's online experience and the establishment's promotions.

With more than 65 stores in the United Kingdom, The urban and sportswear chain Footasylum Try to stay one step ahead in trends and brands to 'challenge the ordinary', As their motto points out.

To this end,, those responsible for Footasylum have worked with the English audiovisual specialist UX Global to offer a different experience in your stores, as in the new openings, such as those located in Bristol and Oxford Street (London), featuring the UK's first innovations in digital LED screens.

In this sense, The latest project carried out corresponds to a new establishment, Located on the ground floor of the mall Bullring Birmingham, the largest in this city. Footasylum's goal was to create an impact throughout the store by LED Display Solutions Innovative.

The UX Global team was tasked with energizing this new brand design concept, which was first introduced in Lakeside, in Essex, earlier this year and, subsequently, at the Oxford Street store, using advanced digital capabilities to create a customer journey where they could use their mobile and that will connect with the online experience of Footasylum and the establishment's promotions.

UX Global designed and installed a number of LED display solutions including Screens in frames and columns at the entrance of the store for instant impact; Front-of-store signage and checkout tickers.

As Partners Platinum of PPDS Certified in Screens Philips and those responsible for the digital signage network of this fashion chain (more data in Digital AV), the Global UX team has once again created an innovative visual concept for the brand.

The large LED screen located above the stairs of the store, the LED equipment in the cabinets and the television in the shoe area of the establishment contribute to the Immersive shopping experience.

"The Birmingham Bullring project is one of many we delivered for Footasylum and we are excited to support the concept of 'digital first'’ that the brand has for all its stores," he explains Alistair Wright, Managing Director of UX Global-. Our digital display solutions support their vision of incorporating innovative technology to Transform the in-store experience and checkout process of the client, and that challenges us to push the boundaries of LED design and installation to create a unique digital display footprint that sets it apart from the competition.".

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