Giada 'Feeds' Digital Signage in Food Wholesale

The family business Orient has installed an integrated LED solution with a video wall of 43 m2, A wall of 21 m² and a 350° LED-clad column. Display stands that feature three display controllers NovaStar and three broodstock Giada D612 to provide the contents.

Orient Marketing Service has deployed a series of Led screens that are managed with the Digital Signage Players by Giada, distributed in Spain by Concept International.

This family-owned company is one of the largest Turkish food wholesalers in Europe. Founded by Ayhan Bakan, The company has been running since 1984 Shaping the Austrian import market, distributing tea brands such as Karadeniz and ECE, and is an important importing partner for brands such as Gazi, known for its dairy products.

He began his career in a convenience store 30 square meters and today, The company offers a wide range of food products for restaurants, companies and individuals in its new wholesale warehouse in 3.800 m² in Vienna-Liesing (Austria), which opened its doors in October 2023.

Orient relied on digital signage for its own advertising and that of its products in its new wholesale store. The company opted for a large-scale LED solution in the front area of the sales halls. A Led videowall of 43 square meters, A wall of 21 m² and a 350° LED-clad column. Display stands that shine as a lure to address customers.

The video wall has a width of 16.000 pixels and is handled with a user interface from the Austrian software developer easescreen, with which you can also create content drag-and-drop for such high resolutions.

The hardware of the LEDs is from the Turkish supplier Ledeca. Three Novastar controllers and three Giada digital signage players provide the high-resolution content for the entire facility.

Digital signage players in book format

"We chose Giada's digital signage players for the Orient project because they are durable and very stable in operation, as well as offering optimal value for money. In addition, can be used with Windows", explains Gerhard Pichler, of Pichler Medientechnik, Project Manager. The equipment was supplied by Concept International, which distributes Giada's devices in German-speaking countries and in Spain, and is a partner of Pichler Medientechnik.

The digital signage player Giada D612 in slim book format from 26 millimeters houses the 12th Gen Intel processors and uses the Intel Iris Xe graphics processor integrated (on Core i5 version), that can play up to four 4K displays (4.096×2.304 @60Hz) via four HDMI ports 2.0.

In addition, features TPM 2.0 and optional Intel vPro (for Core i5 version) to ensure greater stability and more efficient use of resources with built-in performance features, Data Security & Management. The player also supports the 5G mobile network.

Other articles on Concept International, Easescreen, Giada, Ledeca, NovaStar, Orient Marketing Service, Pichler Medientechnik