Earpro&EES reunites Iberia's integration channel into SIA 360+1

In collaboration with Midwich Portugal and Video Digital, The Wholesaler Earpro&EES has brought together the main AV/IT integrators from Spain and Portugal in the recent edition of SIA, This year with a 360º approach, at its facilities in Barcelona.

With a renewed format based on practical experience, The headquarters of Earpro&EES and Video Digital in Hospitalet de Llobregat has been transformed to celebrate SIA 360+1, an event in which the AV/IT Integration Channel "He has been able to immerse himself in spaces in which different business verticals and projects were recreated, with solutions developed by the distributed brands".

As he explains Mauri Costa, Sales Director Systems, "After a few years of inactivity, we wanted to resume and redefine our historic SIA convention to connect with customers and partners in the integration segment. To do this,, We have structured a concept based on the premise 360+1 (Comprehensive solutions + Our Partners), and offer experiences that contribute to consolidating our position as the best ally for any AV/IT integration project".

Pere Castro, CEO of Earpro&EES and Midwich Portugal, He adds that "we were clear that it was the ideal time to meet again, share experiences and exchange ideas that allow us to continue strengthening our comprehensive offer. This new edition of SIA has enabled us to meet these objectives and, Best of all, we have been able to do so with the active involvement of our represented brands and partners in the sector".

The SIA edition 360+1 has had the support and direct participation of Recognized brands in the AV/IT sector with its solutions for different environments and verticals, as Shure, Steal, Q-SYS, Absen, Philips, LG, Neat, Epson, Panasonic Connect, Astera, Atlona, Bosch, Netgear, Black Box, Vogel's, Black Magic Design and Microsoft.

The event served to present to integrators the latest additions to the wholesaler's portfolio of solutions in Iberia (More information at Digital AV), such as L-Acoustics and LEA Professional, whose distribution has made it possible to strengthen the audio catalog, and ROXX, consolidating the offering of high-quality lighting solutions for entertainment and architectural environments.

In the edition of 2024 SIA's latest milestones were also reviewed, such as the creation of Midwich Portugal and the Digital Video Acquisition.

On the one hand, Midwich Portugal has materialized the natural evolution of the activity developed over the years by Earpro&EES in the Portuguese market, creating a New local company and the opening of the first offices in Lisbon, in order to build even stronger relationships with customers and partners in this country.

On the other hand,, the incorporation of Digital Video has meant the integration into the Midwich Group from the distributor of professional broadcast and post-production equipment, strengthening the portfolio of offers and services in these business verticals, in which the alliance with Blackmagic Design stands out.

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