Mad Cool Festival finalizes preparations with more digital screens at the venue
More comfortable and accessible, the edition 2024 of Mad Cool Festival has expanded the number of digital screens, Betting on the large format, which will be distributed throughout the Madrid venue so that the experience of attendees is "much more dynamic, informed and immersive".
of the 10 to the 13 next July, in space Iberdrola Music of Villaverde (Madrid), Mad Cool Festival will celebrate its edition 2024, the seventh in its career, with significant innovations in its infrastructure to improve the demands and expectations of the public in its 185.000 m2 of surface.
This is stated in the organization's statement: "After the Active participation of thousands of attendees in consumer studies and with the purpose of Listen to your needs and continue to raise the standard of quality and comfort, It has been decided to implement a series of changes that include the reduction of capacity and the number of stages, from eight to six, all focused on avoiding overlaps and improving the experience of the attendees".
That's why, this musical event, considered one of the most important in Europe and which opens the season of the great summer festivals, has reduced by 12.000 people capacity, moving from the 70.000 attendees of other editions to 58.000 to improve your comfort and mobility, in addition to expanding the number of accesses to the venue to Three Tickets.
With one more day of celebration, Mad Cool Festival 2024 has also reduced the number of stages to six to "minimize the noise pollution between the same, with a Efficient and more sustainable reconfiguration of space and distribution of sound", Javier Arnaiz pointed out, Director of this festival.
Another of the organization's technological innovations focuses on a significant Rise of digital displays, mostly Led, which will be distributed throughout the venue to promote a better visual experience for attendees, as well as in the choice of Large formats, which will integrate the majority of the international provider of technical and production services Prg (more data in Digital AV).
The same, the Safety Equipment has also been strengthened, going from 890 to 1.000 Professional, to which is added another external one to improve the flow of visitors and guarantee the best protection and evacuation conditions.
Consolidated as an essential event for fans of music festivals due to the variety of styles it offers, This year's line-up also features great artists and bands, how Dua Lipa, Pearl Jam, Maneskin, The Killers, The Smashing Pumpkins, Motxila 21, Row, Bring Me The Horizon, Avril Lavigne and many more.
According to the data collected by the consulting firm Metyis, the economic impact generated last year by the celebration of this festival in the Community of Madrid was more than 46 millions of euros.
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• section: audio, Case studies, display, Events, Infrastructure, business, production, safety, Sustainability