DigiTaxi transforms advertising in this transport with AI and big data

The companies Large screen, alongside Screensor Tech and software Deneva of ICON Multimedia have shaped DigiTaxi, A pioneering digitalisation project in urban transport that offers a new advertising medium, Personalized and geolocated, to improve the experience for passengers and advertisers.

Madrid has been the first enclave in which it begins DigiTaxi, an innovative project of digitalisation in urban transport and personalised advertising inside that they have made in collaboration Large screen, Responsible for the operation and management of advertising spaces; Screensor Tech, Solution integrator, and ICON Multimedia with your software Deneva as a technology partner for content management and audience measurement.

This project offers advertisers the possibility to carry out Advertising campaigns, segmented and geolocated, inside some taxis in Madrid thanks to the use of artificial intelligence technologies and Big Data.

This new advertising support inside taxis is configured in Digital Screens, equipped with the Deneva software from the company ICON Multimedia, to deliver personalized, geo-located commercial ads, Improving passenger experience and effectiveness for advertisers.

With this software deployed on the screens, Not only is high passenger service guaranteed through personalized advertising content, but also collects Accurate data through audience measurement to be able to profile Targets, Always respecting the privacy of passengers.

"The integration of our digital signage software into taxis not only improves the passenger experience, but also opens up new opportunities for advertisers," he says Juan Carlos Martín, Commercial Director of Deneva-. This is another step in the transport sector, where we already have a wide background, and whose tendency is the Unifying multimodal transport in a single content management platform. Therefore, We are moving towards a more fluid and efficient integration of different modes of transport under a single technological solution".

The initial deployment of DigiTaxi began successfully last June in Madrid, where the first units have been installed in strategically selected taxi fleets. Given the positive results, It is planned extend this innovative advertising system to the main cities of Spain, in a planned expansion process, to reach More than six hundred screens in the coming months.

As he points out Marta Rodríguez, General Manager of Gran Pantalla, "This project represents an evolution in our advertising offer, where much of our heritage is digital. With this new model in a premium such as taxis and with the possibility of personalizing the content, we go further when it comes to reaching customers by advertisers, offering a personalized experience according to the type of audience".

For Miguel Grañena, CEO of Screensor, "The digitalisation of taxis in Madrid represents a unique opportunity to maximise the potential of advertising space in urban transport. In addition, thanks to accurate audience measurement and optimized ad targeting, We can offer our clients more effective and targeted campaigns. This pilot project in Madrid is only the first step, and we are eager to expand this innovative solution to other cities in the near future.".

With this initiative, These technology partners "reaffirm their commitment to innovation in the field of digital signage applied to the transport sector, Using audience measurement, Big Data and artificial intelligence to provide advanced technological solutions. Advertising in urban transport is undergoing an unprecedented transformation, managing to be at the forefront of this relevant change, bringing the future of advertising to an already present reality".

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