Atlético de Madrid reaffirms its confidence in LG's LED innovation for its stadium
This project, the most ambitious developed by Lg to date in the sports field, is a real technological challenge, with more than 2.000 m2 of high-performance and image quality Led screens, and a spectacular Sky Ribbon in ellipse-shaped LED mesh.
Lg and the Club Atlético de Madrid will work together again to ensure visitors to the Civitas Metropolitano one 360º visual spectacle, thanks to the installation of a spectacular Sky Ribbon of more than 400 Meters Length Led Mesh, Never before installed in a football stadium.
LG Electronics thus becomes responsible for the development and installation of the new LED technology in the red-and-white stadium "to elevate its modernisation and place it among the most cutting-edge in the world".
The project is "a real technological challenge", since it involves the development of more than 2.000 m2 of custom-designed and custom-designed Led screens, to offer fans and visitors to the stadium a differential audiovisual experience with the best image quality.
As was already done for the inauguration of the stadium of the 2017 (more details on Digital AV), The club has once again relied on the technology of the Korean multinational to take the modernization of its stadium further.
Already then, LG was responsible for the development and installation of the video scoreboards and the ribbon that surrounds the entire field in its middle part, in addition to deploying a multitude of screens along all the stands, both in VIP areas and in seats.
"LG is honored to once again work hand in hand with Club Atlético de Madrid on this exciting project, the most ambitious that we have developed to date in the field of sports," he says Jaime de Jaraíz, CEO of LG Spain-. Our Led technology, along with the custom design and attention to detail that we will offer in every element of this installation, will make every visit to the stadium an unforgettable experience for fans of good football or any kind of spectacle, in line with our motto Life's good".
Official sponsor
LG will not only provide the stadium's new AV technology, but it will also be an official sponsor of Club Atlético de Madrid. This agreement "clearly reflects the Shared values by both entities: positivism, Teamwork and courage. Life's good It is integrated into the essence of both brands, highlighting its commitment to excellence and innovation".
This alliance "will not only strengthen the presence of the latest technology in the stadium, but also underlines the common philosophy of overcoming challenges with optimism and collaboration, showing that our day to day is better when it is faced with courage and heart", The joint statement adds.
In this sense, Óscar Mayo, General Director of Revenue and Operations of Club Atlético de Madrid, stresses that "LG is the best possible partner to elevate the audiovisual experience of all the spectators who come to the Cívitas Metropolitano. Thanks to this new development, our stadium and the projects of the future City of Sport will become a technological benchmark at the service of our fans".
Sky Ribbon: 360º visual spectacle
The heart of the new technological project is the Sky Ribbon, An impressive Ellipse-shaped LED screen that will crown the roof of the stadium, formed by almost 2.000 Flexible mesh meters, with a brightness of 7.500 Nits.
Its design, Suitable for the oval and trapezoidal structure of the sports facility, It will create a 360º visual effect "capable of captivating attendees from anywhere in the stadium, whether in football matches, concerts or more corporate events".
In addition to the Sky Ribbon, LG's collaboration with Atlético de Madrid encompasses More areas of the stadium, with the installation – in the concrete columns that are currently at the entrances of the same- of four outdoor circular LED screens, High brightness and image quality, to welcome fans on their arrival at the stadium.
To this visual display will also be added a Led screen type banner, with dimensions of 45 m2, that will crown the Door 34 and will have a design integrated with the architecture of the red-and-white stadium.
The LG experience will also extend to the Press Room of the club, which equips a large Led screen to provide professionals with the best image quality also inside the stadium.
In addition, the Changing room tunnel, Neuralgic point of the preview of the matches, will be visually transformed with a new installation of Led panels that will cover the walls and the arch of exit to the field, immersing players in the passion of football from the moment they step onto the pitch.
All LG LED screens that will be installed in the Cívitas Metropolitano will have refresh rates greater than or equal to 3,840Hz to avoid any flicker in television broadcasts, offering a Smooth, crisp image both for those attending the stadium and for spectators following the game from home.
In addition, the Redundancy Controllers ensure the uninterrupted operation of the Led screens, thus ensuring a flawless visual experience at all times.
The LEDs that will be installed outside the stadium have the IP65 rating so that they are protected from inclement weather. In addition, Each of the projects in the different areas will have different Maintenance Systems For what, if necessary, the club's operators have easy access to them.
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