Paris 2024: Nike transforms the façade of the Centre Pompidou into a dynamic canvas
This digital display on the façade of this iconic Paris installation, fruit of the agreement with nike on the occasion of the Olympic Games, Merge sport, art and culture through the dissemination of videos and animations.
the Paris Olympic Games 2024 have transformed the French capital not only with sport. History Centre Pompidou shows during these weeks a Dynamic exhibition on its façade, the result of the partnership between this institution and the sports company nike, since it inspired the design of his sneakers Air Max 1 original almost forty years ago.
Sport, Art and culture merge, temporarily transforming the façade of the Centre Pompidou into a large digital canvas of image and colour, in which the following are shown Videos and animations highlighting the Values of sport and athletes of different sports disciplines, as well as The masterpieces that houses the museum and its program of events.
"This is an exceptional deployment that echoes the original project designed by Renzo Piano and Richard Rogers, called Live Information Center, which included screens to continuously broadcast news of the whole world through its façade", Nike's statement says.
The exhibition The Art of Victory will be open until 11 at the Centre Pompidou, in which visitors will be able to travel through the history of one of the most recognized innovations of the sports brand, its Air range, and its impact on this environment.
"I think the message of this partnership is to keep going and be bold when you have a good idea.", Explains Tinker Hatfield, Nike designer, Tinker Hatfield, who credits the inside-out architecture of the Centre Pompidou with inspiring the visible Air cushioning technology that was integrated into Air Max 1 in 1987.
"Cheer up and take risks. Be at least a little disruptive so that people realize what you're doing," he adds. I think that's true for both the building and the Air Max 1. Technology is important, But it's the act of boldness and being disruptive that made everyone pay attention.".
Next to the exhibition, Nike has turned the museum's façade into a digital display to display a series of Immersive sports experiences highlighting famous athletes and some of the masterpieces preserved within the museum's walls.
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