Avixa IOTA2023 Report

The IOTA study 2024, carried out by Avixa, highlights that the overall revenues of the audiovisual integration industry will reach 422.000 millions of dollars in 2029. The Experience Economy, with technology solutions for live events and venues, is the main driver of this industry.

The Integration of audiovisual experiences increase its overall revenues and go from 306.400 million dollars obtained in 2023 to reach a figure of 325.000 million dollars at the close of the 2024.

Although this is a growth rate of 6,1%, is less than 6,9% of the previous year, as predicted in the report Industry Outlook and Trends Analysis 2024 (iota) made by Avixa (Audiovisual and Integrated Experience Association).

According to this analysis of trends and perspectives, in the next five years, The audiovisual integration market will add revenues from 98.000 millions of dollars, with a compound annual growth rate (CAGR) of the 5,35%, so the forecast for 2029 is from 422 $1 billion in global revenue.

Avisa Iota integracion AV

A first revealing piece of data from the IOTA report indicates that while the process of transformation and technological updating of offices is still underway, The sector that leads the growth of the audiovisual sector is the so-called Experience Economy.

The IOTA report 2024 Avixa provides data and analysis on the size of the AV integration industry from a global perspective, as well as regional and vertical breakdowns. Research covers product trends, Solution Categories and Vertical Markets.

"The drivers of growth have varied greatly in the broad landscape of the audiovisual integration sector. The technologies to integrate conference and collaboration within companies are not moving as well as the solutions demanded by the sectors of the entertainment and live events. Companies that focus solely on AV collaboration systems may not fare as well as those that are dedicated to entertainment solutions.", Says Sean Wargo, Vice President of Market Insight at Avixa.

Avixa Congress 2023

Market drivers

Before the pandemic, The experience economy was one of the most influential trends, and today it has regained its position. of 2024 to the 2029, Global revenue from AV solutions for venues and events will grow to 57.200 millions of dollars, with a CAGR of 6,3%, making it the fastest-growing vertical market.

Everything related to in-person entertainment is growing rapidly. This includes content capture and production and streaming, also known as broadcast AV.

The future of Corporate Office It's still a safe business. As the largest vertical market for the audiovisual integration industry,, The fate of offices also represented a source of anxiety during the pandemic. However, as trends evolve towards the hybrid work, Those concerns have diminished, opening new market possibilities and renewing confidence in this sector.

Corporate spaces will generate global revenue from 91.400 millions of dollars in 2029, Driven by new construction, More opportunities in conferencing and collaboration solutions, The rise of content capture and production, as well as security solutions, Vital Surveillance and Protection. nevertheless, Growth in this sector is expected to slow a little less than 5% in the next five years.

Avixa y OMG InfoComm2024

Global growth

The Asia-Pacific region continues to show solid growth in audiovisual integration, despite a decline in 7,3% to the 6,9% of 2023 to 2024, due in large part to the slowdown in China's growth rate. Within the region, India Leads as the Fastest-Growing Audiovisual Integration Market, although China remains the highest earner.

In the Asia-Pacific region, Live events and security solutions, Surveillance and vital protection show strong growth rates of 10, 8% and the 8,3%, respectively.

Led by North America Market (Canada and the U.S.) with a revenue projection of 104.000 millions of dollars in 2024, The audiovisual integration industry in the Americas is perceived as a mature market that takes advantage of innovation to sustain growth, as well as offering a stabilizing effect on digital infrastructure, particularly in Latin America. The region as a whole is experiencing an increase in revenues in audiovisual integration in venues and events, with a growth in the 8,5% in North America and the 10,2% in Latin America.

In the EMEA region (Europe, Middle East and Africa), The 86.400 The billion dollars is bolstered by the maturity of European markets with steady strategic investments and promising developing markets in the Middle East, where the countries of the Cooperation Council for the Arab States of the Gulf (GCC) they are experiencing remarkable growth. The fastest growing audiovisual integration sectors in the region are live events, Shows and entertainment, and security.

Market challenges

On a global scale, The challenges of the audiovisual integration market are experiencing the transition from supply chain problems to labor constraints, at levels similar to those before the pandemic. Wage increases show that the labor market remains very tight and that more workers keep their jobs at a higher cost to companies.

The impact of the artificial intelligence (AI) It's remarkable. AI will reshape the AV integration industry with contributions to intelligent automation in security systems, Surveillance and protection; incorporating adaptable interfaces to command and control systems; and improving the experiences offered by conferencing and collaboration solutions.


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by • 23 Aug, 2024
• section: AV Conferencing, Digital signage, Studies, artificial intelligence, production, safety, Streaming Media, Telepresence / videoconference