LG and Atletico de Madrid Sky Ribbon

The technological nucleus is the ‘Sky Ribbon’, a second ‘digital skin’ of 2.000 m2 of LED sheets, custom designed by LG Electronics, that is integrated into the iconic elliptical cover of the stadium of the Atlético de Madrid And that will be in operation before the end of the season.

Technology and sport have re -joined in the new collaboration between LG Electronics Spain and the Atlético de Madrid To modernize the rojiblanco stadium, now Riyadh air metropolitano, With the installation of the Sky Ribbon In its iconic oval -shaped cover (as the upper rendering image), along with New LED screens inside and outside.

LG Jaime by Jaraiz Athletic of MadridThis technological alliance, that yesterday presented at the stadium before the media Jaime de Jaraiz, President and CEO of LG Spain, y Enrique Cerezo, Club President, With the delivery of a commemorative shirt of the same, It materialized last July (As he already advanced Digital off) With the aim of “bringing innovation and creating memorable experiences not only in the stadium, but also in the future Sports City”.

As Jaime de Jaraiz said, "thatThe most ambitious project developed by LG to date in the sports field; a real technological challenge with the delivery of more than 2.000 m2 Custom LED screens, High performance and image quality, To guarantee fans and visitors a 360º visual show With the installation of the Sky Ribbon, In line with our motto Life´s Good”.

Wanda Metropolitan Atletico Madrid

Unique visual show in 360º

Qualified by both parties as a Unique technology That will be installed For the first time in a stadium, The core of this innovation is the Sky Ribbon, a digital complement to 400 meters in length and 4 LED vertical mesh height, which are currently built and tested in the Korea de LG factory.

As explained René April, Director of Technology and Digital Development of Atlético de Madrid, "he Sky Ribbon It is not comparable to any other element that has been seen in a stadium, It is something unique, Because it's like a Second digital skin which complements our cover, What is our iconic element, and? It integrates flexibly into the same”.

Madrid athleticYour planning and design has meant a real Engineering challenge In all its aspects. "The elliptical form of our cover, With a very special morphology and that moves a lot, has converted the development of Sky Ribbon In an arduous engineering challenge, ”says April -. We have done wind tunnel tests; proven its permeability; Your weight so that it will not affect what is already installed and its total visibility for fans. An impressive custom design ".

This manager points out that it is not about LED screens to use in terms of design and Pixel pitch, “son Very flexible vertical sheets that will be installed on the roof as if it were a scarf that is sewing and adapting to oval shape; a digital sticker 400 meters in LED mesh length with a shine 7.500 nits”.

The forecast is that the Sky Ribbon, What passes its last tests and is being built at the LG headquarters in Korea, this Available before the season ends so that fans and visitors can enjoy it as soon as possible.

Besides, The Modernization Project of the Atlético de Madrid Stadium, in which LG is again Club sponsor for the next two seasons, It extends to its interior and exterior, as well as the future projects of the Sports City.

Wanda Metropolitan Atletico Madrid

Tailored LED technology

In addition to Sky Ribbon as a flagship element of the renewal of the stadium, The collaboration of LG with Atlético de Madrid covers more areas. Specifically, They will be installed outside, In cylindrical concrete columns, Four high bright circular LED screens and image quality to receive fans and visitors upon arrival.

These outdoor LEDs have IP65 certification To withstand the weather and high luminosity to show club images, information and commercial messages with different light conditions. All teams have different Maintenance systems so that, In case it is necessary, Club operators have easy access to them.

Crowning the puerta 34 of the stadium A screen will be installed Led, type banner, of 45 m2, with a design that will be perfectly integrated with the architecture of that area of ​​the enclosure.

LG experience too It will extend to its interior. So, the Press Room of the club will have a LED screen with higher image quality, while the Costume tunnel, Neuralgic point of the previous parties, will come alive with a new installation LED panels that will cover the walls and the arc of exit to the field, immersing the players in the football passion from the moment they step on the grass.

All LG LED screens installed in the stadium have soda rates greater than or equal to 3,840Hz To avoid any type of flickering in television broadcasts, offering a fluid and clear image for both the attendees and for the spectators who follow the game from home.

Besides, los redundancy controllers They guarantee the uninterrupted operation of LED screens, thus guaranteeing an optimal visual experience at all times.

LG and Atletico de Madrid Stadium

Values ​​and shared passion

As Jaime de Jaraiz and Enrique Cerezo coincided in their presentation, “This alliance goes Beyond a simple commercial agreement. It is the union of two entities that share a same vision of the world, where technology and passion merge To create extraordinary experiences. Together, We will demonstrate that we share the values ​​that inspire our philosophy Life’s Good, who affirms that life can be wonderful, especially when you live with intensity and emotion ".

With this objective, rojiblancos and visitors will enjoy a immersive sensory experience inside and outside the stadium thanks to the installation of more than 2.000 m2 of high performance LED screens, custom designed by LG for this unique project.

This way, will reinforce the Light and color symphony of an enclosure that already has, Since its inauguration, in 2017, With a Ribbon Board 360º In his stands, which made him the first football stadium in Spain to use this technology, As this already analyzed diary, as well as with four videomarkers.


    Be Sociable, Share!

You liked this article?

Subscribe to us RSS feed And you won't miss anything.

Other articles about , ,
By • 9 Oct, 2024
• Section: OUTSTANDING, Outstanding Case Study, Digital signage, Display, Business, Dynamic advertising