Future Stores Aoto

This new London store has materialized an innovative shopping concept in an immersive visual environment, Created with 1.883 Led panels Aoto Electronics, with a pixel pitch of 1,5 Mm, Intel Technology and 175.000.000 microLed lights Kinglight MiP0606.

Located on busy commercial Oxford Street in London, the recent inauguration of Future Stores has revolutionized the store format to offer its customers "a Personalized experience, as dynamic and fluid as a social media channel.

Future Stores AotoThis innovative store concept, Spread over two floors, combines retail with an interactive digital experience of 400 m² of microLed screens high definition, large billboards and cameras to create a New sales model to the consumer, to which it offers "a rotating list of 'visual showcases' and 'brand activations' that change every two to six weeks".

The user can experience the future of shopping, connecting with brands through Live demonstrations, Tutorials & Presentations led by influencers and content creators in a cutting-edge business environment.

With an investment of 20 million pounds, Future Stores arises from the idea of Ariel Haroush, CEO of the innovation agency Outform and founder of this space, with the aim of "shaping the Future of retail", given the difficulty of maintaining the interest of buyers offered by traditional retail.

Future Stores Aoto

"Today's shoppers are swept away by attention spans as large as TikTok, and traditional retail simply can't keep up with the Gen Z and the Alpha Generation -Haroush explains-. Our concept is the answer: An electrifying combination of creativity, Technology and Multi-sensory design that makes us feel like we're stepping into the future. It's about giving consumers and brands what they crave: an engaging and meaningful experience".

The transformative core of this concept store is a large Immersive visual space, created by 1.883 Led panels No joints in walls and ceiling, with pixel pass of 1,5 Mm, of Aoto Electronics, that they use 175.000.000 Kinglight MiP0606 microLed lights, to display high-quality images and provide the best shopping experience.

Future Stores Aoto

The Experiential Media Company Mood Media has been the integrator of all systems; a creative and AV technology project in which, in addition to Aoto and Kinglight, they have participated The AV Studio, AVco, B-Tech AV Mounts, FXR, Green Hippo, Motion Mapping, NovaStar, Pixel Ninja and PSCo.

In addition, Intel It is the first brand to join this space and has organized a Interactive activity, immersive and technology-based where consumers can try in-store the PC with artificial intelligence you just presented and played live.

Future Stores Aoto

This experience is also complemented by Information and data showing dwell time, The customer journey and traffic, both inside and outside the store, to which other measurements are added, such as gender and sentiment, which will be incorporated shortly.

As he points out Engin Celikbas, Managing Director of Future Stores EMEA, "Nowadays, Leveraging data to create personalized experiences isn't a luxury, It's a necessity. This information allows us to connect with consumers on a deeper level, improving conversion rates and increasing customer satisfaction".

The Future Stores concept is expected to expand in other cities, such as Paris and New York, and its managers are considering opening a second headquarters in London.


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by • 19 nov, 2024
• section: fully, Case studies, control, outstanding, HIGHLIGHTED Case Study, Digital signage, display, Signal distribution, lighting, artificial intelligence, business, production, Dynamic advertising