Microsoft Spain designates Paco Salcedo president of the subsidiary

The appointment of Paco Salcedo as president of Microsoft Spain will be effective from 1 January 2025, replacing Alberto Granados, who will occupy a new position within the company's management team in EMEA.

In order to guarantee a fluid transition in the direction of Microsof Spain, the new president of the subsidiary from 1 January 2025, Paco Salcedo, and the so far its headquarters, Alberto Granados, They will work together during the first quarter of next year.

From your new responsibility, Salcedo will lead an organization of more than 1.300 professionals, dedicated to helping Spanish public companies and entities in their Digital Transformation Strategies, and boost the transition to a IA economy based on responsible and sustainable innovation.

With a career of more than twenty -five years in the ICT industry, Salcedo provides extensive global experience in innovation of digital services, Disruptive business models and growth strategies, combined with a solid technical training, commercial, financial, Business and marketing leadership.

Until his appointment as president of Microsoft Spain, Paco Salcedo held in this company the position of general director of the Division of large companies CEMA (Central and East Europe, Middle East and Africa).

Before joining Microsoft, He was senior vice president of Etisalat Digital (A division of this Emiratí Operator of Telecommunications), where he directed an organization focused on promoting the digital transformation of companies and public administrations in the United Arab Emirates and Saudi Arabia.

In Spain, Salcedo has held different management positions in Telefónica for fifteen years, including the Director of Operations (COO) of Telefónica solutions, working with clients in Spain, Latin America and Europe.

Telecommunications Engineer by the Polytechnic University of Madrid, This manager has completed an Executive Master in Business Administration by INSEAD / Euroforum and another in spatial communication systems by the National Telcommunication of Paris. Throughout his career he has been part of the executive advice of several startup, Among which are included by the Help Ag cybersecurity company, as general director, And the Smart World systems integrator.

Alberto Granados, I am not Microsoft emea

After three and a half years as president of the Spanish subsidiary, Granados will occupy a new leadership position in Microsoft EMEA, a period in which the company has experienced an annual growth of its income above the average of the technological sector in Spain and in which it has gone from 810 more than 1.300 employees.

In recent years, Microsoft has announced important investments in Spain, among which are the opening of its first Cloud region, Located in the Community of Madrid; The future construction of the Data centers campus In Aragon, and the implementation of a Artificial intelligence R&D hub In Barcelona.

According to a recent analysis of the consultant IDC, The impact of Microsoft Cloud ecosystem, which includes the company, its partners and customers who use these solutions, I could represent a Impact on the national GDP of more than 102.000 Millions of euros In the period 2024 – 2030, contributing to the creation of 194.000 jobs specialized in the technology industry in these years.

Under the presidency of Alberto Granados, Microsoft has established important strategic alliances With companies, Spanish educational institutions and public administrations and has signed a framework collaboration agreement with the Government of Spain to promote the adoption of the RESPONSIBLE IN THE PUBLIC ADMINISTRATION, as well as for the improvement of cybersecurity of critical infrastructure, public bodies, companies and citizens.

Besides, The company has intensified its initiatives of digital training Throughout these years to reduce the digital talent gap and promote specialized job creation. In your fiscal year 2023, Microsoft Spain was distinguished, for the first time in its history, With the best subsidiary prize of this multinational in the world.

Alberto Granados has more than Thirty years of experience in the technology industry. He joined Microsoft Spain in 1995 y, before being appointed president in 2021, He held executive positions in the subsidiary as director of consulting services, of business and large companies.

Previously, He held global and regional leadership positions in Microsoft, including that of Vice President of Sales, marketing and operations for the Asia-Pacific region, General Director of Large Companies for Latin America and Vice President of Digital Transformation Alliances in the Corporation.

Alberto Granados studied computer science at the Polytechnic University of Madrid and has postgraduate training in IESE -University of Navarra -, INSEAD, MIT Sloan School of Management, Saïd Business School (Oxford University) y Harvard Business School. He is president of Forética (Leader organization in sustainability and corporate social responsibility in Spain) and of the Spanish Business Council for Sustainable Development, In addition to collaborating as an advisor to the Cambridge Institute for Sustainability Leadership.