Quayola ISE2025

In addition to offering a keynote lecture at Ise 2025, digital artist Quayola will create a unique mapping on the façade of this iconic building, to which is added a special performance on the welcome screen of the South Access of Fira Barcelona Gran Via.

The Italian digital artist Quayola will present your Keynote in Ise 2025, which is celebrated from 4 to the 7 February in Barcelona, the day 5 at 15:30H, in which he will offer attendees a vision of your innovative projects, including the mesmerizing Mapping Experience Arborescent in Casa Batlló, that will take place on the 1 and 2 as part of the opening activities of the new edition of the event.

Quayola Arborescent ISE2025Recognized for his pioneering fusion of art and technology, Quayola will also exhibit his work Promenade Tuesday 4 February, at 18:30, in the welcome screen of Fira Barcelona Gran Via. This performance will give both the citizens of this city and ISE attendees another opportunity to admire the artist's creative talent.

"In Arborescent, I sought to identify, to digitally catalog and reconstruct various species of trees," explains Quayola. I am interested in studying their growth systems and understanding how they respond to artificial stimuli. The façade of Casa Batlló becomes the physical and digital space where these simulations come to life, using architectural elements as anchors to generate botanical geometries, lines and points that define the growth structure of plants".

ISE collaborates once again with Casa Batlló to present an impressive mapping show on its emblematic façade. After the screenings made by Refik Anadol in 2023 and Sofia Crespo in 2024 (more details on Digital AV), now he has invited a renowned artist to transform the exterior of Gaudí's building on a canvas for an exclusive work, Inspired by the architect's creative vision, in its edition 2025 (Registration to attend the fair is open).

Quayola's work is a testament to the Transformative Power of AV Technology in art. Her lecture will explore the creative process behind Casa Batlló mapping, A project that perfectly combines artistic vision with cutting-edge technology to create an immersive experience.

Quayola estudio ISE2025

"My presentation at ISE 2025 will explain the Inspirations and methods that shaped Arborescent -the Italian artist points out-. For me, The process of creation is as significant as the final work, often documenting my artistic journey. I will analyze the crucial relationship between the physical and digital worlds in my art, sharing experiences from my unique expeditions to capture natural phenomena that inspire my digital creations”.

As this artist points out, “by showing examples of my works, both digital and physical, I want to illustrate the Smooth transition between these two worlds. In addition, I will address my explorations in sculptures, robotics and other artistic projects, highlighting the importance of technology as a tool to expand creative expression."

Casa Batlló's project and its performance on the welcome screen of the South Access of the fairgrounds are examples of how the AV Technology Can Push the Boundaries of Creative Expression, offering audiences a unique and captivating visual journey.

Quayola's works have been presented in prestigious institutions around the world, as V&A Museum in London, Park Avenue Armory in New York, National Art Center in Tokyo, UCCA in Beijing, How Art Museum in Shanghai, SeMA in Seoul, Palais de Tokyo in Paris, Ars Electronica in Linz, Sónar Festival in Barcelona and Sundance Film Festival. in 2013, the artist received the Golden Nica at Ars Electronica.

As he points out Mike Blackman, CEO of Integrated Systems Events, "We are delighted and proud to support Quayola, his art and the technological approach he represents at the Casa Batlló event. His keynote will offer valuable insights into the creative process behind his spectacular digital works. Both performances will demonstrate the beauty of AV technology, Connecting the city, its inhabitants and visitors with the magic of our AV community. It will be impressive, and I'm looking forward to seeing it".


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by • 13 Dec, 2024
• section: Case studies, Events, formation, projection