ISE 2025: LG transforms the digital signage market with AI and ad hoc solutions

The LG The event is marked by innovation and collaboration with world-renowned development and business partners. From your entrance, a large LG Kinetic Led interactive display with generative AI welcomes visitors, that take a tour of areas configured for different environments, in which the new microLed high-definition systems stand out, with the Magnit screen as the protagonist; advanced Anti-Discoloration technology for high-gloss outdoor signage and more.

With the motto of Customized solutions, Optimized growth, LG Set up your space in ISE 2025 (pavilion 3 – K100) in zones or scenarios dedicated to showcasing their integrated solutions for commercial and retail environments, corporate, education, transport, hotels and transportation to improve and expand the customer experience in every business with the highest image quality.

Before giving way to these vertical spaces, LG welcomes ISE visitors 2025 with a huge Kinetic Led Display Horizontal, of 7,2 x 4,1 metre, configured with 88 Led modules in the shape of a cube and with 360º rotation which is combined with mirrors to design creative dynamic movements.

Developed by LG and its Korean partner Easywith, specialist in Kinetic solutions, This technological proposal invites the audience to interact with the system. Visitors can take a photo with their smartphone and upload it after scanning a QR code, for the company's generative AI to transform that image into a stylish one Pop Art displayed on the Kinetic Led display at the booth.

Digital innovation tailored to each environment

Digitalization is a key transformation factor for more and more companies and LG has the ability to design and develop solutions ad-hoc for every environment: from signage to comprehensive services that include digital signage, Workplace solutions and air conditioning.

This proposal of the company is materialized in the success that its Information Display Division, endorsed by More than eight hundred customers and referral partners, such as Atlético de Madrid, TAU Ceramics, America's Cup, Hospital Vall D’Hebron, Hospital Mataró, Hotel Ilunion and Fluidra.

A strategic vision aligned with the LG's Global Growth, which foresees that part of the B2B business will represent the 45% of its worldwide turnover in the year 2030. An area that currently concentrates more than 75% of R+D efforts of the brand and that finds in ISE a perfect showcase to showcase its latest innovations.

In fact, since LG participates in this fair Its audiovisual display business has grown by 80% in Spain and the company has established itself as a leader in sales of professional televisions for hotels in 2024 Within the hospitality sector

This is what he points out Francisco Ramírez, General Manager of B2B at LG Spain: "We develop commercial display solutions tailored to the specific needs of each business sector. As a leader in the B2B market in Spain, Our goal is to develop innovative solutions that increase the value of commercial spaces, public and educational, creating differential experiences that drive our customers' success".

Boost in microLed technology

Ultra-high definition in a rising market focuses LG's latest innovations on micro LED technology, including the latest Magnit displays on display at the Led Tech area of the stand, in which visitors can get to know the new range of these screens, with significant Improvements in ease of installation, Content compatibility and energy efficiency.

Thanks to its renewed design, The installers can adjust the spaces between modules from the back of the screen, a task that previously could only be done from the front. In addition, LG has increased its compatibility with content managers to ensure excellent colors and image quality and reducing its power consumption by up to 98% compared to previous models.

Anti-Discoloration Technology for Outdoor Signage

Another of LG's novelties at ISE 2025 are your high-gloss outdoor signage solutions with proprietary technology Anti-Discoloration, which is shown for the first time to the European market at the Barcelona festival.

This technology, the first in the world verified by a global benchmark such as Underwriters Laboratories (UL), Helps prevent yellowing from screens that have been exposed to direct sunlight for a long time. To do this,, At the booth visitors can see their Application in various environments that simulate a bus stop, a sports stadium or a self-service restaurant.

Digital transformation in retail

A wide range of affordable and secure solutions for the retail sector are concentrated in this area of the LG booth, ranging from second-generation modular kiosks, Versatile and easy to install, to the new models of US5P digital signage, UV5N and UP5Q, certified to the strict international standards of Fire Safety (BS476 in the UK and EN13501-1 in the EU).

To this is added a complete range of LG CreateBoard Interactive Solutions, aimed at educational and corporate environments, with the new CreateBoard Pro and CreateBoard Core, which stand out for their excellent versatility and functionality to meet the demands of professionals in these sectors.

Another outstanding proposal at the event focuses on the new functionalities that LG has introduced in its Business Cloud platform, to further facilitate centralized management and operation of cloud business displays.

Partnerships to drive development

LG's booth also brings together a wide range of technologies developed by the company in collaboration with its Korean and global partners, how Triplet, AI-powered customer behavior analytics company, and Kokomo, Specialising in school access management and emergency response solutions.

In addition to this proposal for technological and business collaboration, there are also Megapixel VR, Mo-Sys Engineering and Brompton Technology, Benchmarks in the virtual audiovisual transmission and production sector; corporate video conferencing solution providers like Logitech, Cisco and Crestron, as well as digital signage content management BrightSign.

LG reflects the success of these partnerships with demonstrations at facilities near the ISE venue in Barcelona, as the Large Format Professional Led Outdoor Screen, that offers an experience of more than 200 m2 of visual surface, installed by the company outside the IMAX building of Port Vell, which has become an iconic element of the cityscape.

Access to the ISE SPECIAL 2025 in Digital AV

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