Sony puts the focus on ise 2025 In connected experiences

Sony He returns to ISE to present his last portfolio of products and solutions that adapt to the retail sectors, corporate, educational, Content and virtual production.

Designed to help customers create connected experiences, The stand of Sony will show your latest offers, including the new Remote Device Manager For professional screens Bravia and the latest firmware update for the PTZ SRG A40 and A12 cameras with AI analysis, Based on the well -known and venerated high quality technology.

Located in the pavilion 3 – estand E300, Sony invites visitors to meet their experts in the sector and see the latest demonstrations of their products and solutions that add significant value and improve the Creative freedom In its main markets, with dedicated areas that simulate each of its main environments, as a model of the facade of a store, a virtual production study and, As a novelty this year in the Barcelona contest, A center dedicated to content creation.

Stand visitors will also discover the Sony's commitment to ESG, including its initiative Making it, Moving it, Using it and Re-using it, where the company shows the progress it has made towards a more sustainable future in the audiovisual sector.

“It is great to return to ISE to present our totally sustainable stand and the next level of updates in our associations, products, technology and solutions that will offer great advantages to the companies of the retail sectors, educational, corporate and content production”, comments Rik Willemse, director de Sony Professional Displays & Solutions Europe. “We have focused a lot on our long -term vision and purpose, especially around our ESG initiatives, And we are looking forward to showing our numerous proposals within the framework of our broader plan Sony Road to Zero. There is no better place to catch up with the latest advances and developments in AV than this event that defines the industry”.

Fluid brand experiences in the store

Stores have experienced a huge digital transformation in recent years to offer immersive purchase environments. In the last report on the state of technology in retail trade, Sony has detected an abyss between the priorities of stores and the growing expectations of consumers in terms of digital experiences and sustainable practices.

To help retailers to continue evolving with their shops and shopping experiences, Sony Stand visitors will be able to see a model of the British fashion designer Stella McCartney with the professional screens BRAVIA BZ40L AND BZ30J.

The emblematic Bz-L screens are designed with a strong approach to sustainability and avant-garde technology, and incorporate the technology of Deep Black Non-Glare Coading From Sony to offer incredible image quality while mitigating reflexes even in the most difficult lighting conditions, Like a bright and colorful store facade.

A part of these screens are made of recycled materials, including SORPLAS, And they have advanced components as a powerful chip system (SoC) and an intuitive eco panel, that guarantee both efficiency and ease of use. Besides, An environmental light sensor optimizes energy consumption, contributing to impressive low Eprel energy rankings throughout the range.

This year, The new technology of Sony's AI analysis, Highs, It will be presented at the stand to show visitors how AI can transform their stores and enrich the customer purchase experience.

To further improve your range of professional screens Bravia 4K, Sony today launched its new provisioning service, Cloud -based control and supervision, Remote Device Manager (RDM), that will save time and money to integrators and end customers during installation, The operation and problem solving. Deployed in situ through Zero-Touch Provisioning, RDM will offer new functions for the control and supervision of its Bravia screens, including the ability to update the software remotely, Supervise the status of several screens, Detect anomalous states and make screenshots.

Along with this development, Sony will also present the 23 new members of the sector that have joined their AV Alliance and Technology Partner Network. This continuous expansion adds to an existing portfolio of more than 60 organizations from all over Europe and other parts of the world. Sony's Alliance Partner Network Network is driven by strategic alliances throughout the sector, that offer compatible software and hardware solutions that provide greater value, Compatibility and creative freedom to its range of Bravia professional screens.

Connect entrepreneurs and workers

More and more companies that give priority to sustainable products and solutions, And Sony's recent survey reveals that approximately 8 decade 10 companies are willing to pay more than one 20% more by audiovisual products manufactured sustainably or that work with greater energy efficiency.

The stand has an area dedicated to corporate solutions in which the range will be displayed BRAVIA BZ-L and its sustainable efficiency in meeting rooms, THE WORKSPACE THEOS SOLUTION AND THE INTEGRATIONS OF CORPORATE PARTNERS FOR CONTROL SYSTEMS, Workpace and Hardware Solutions UC. The last ones will also be exhibited Laser projectors For Sony companies, like him VPL-PHZ61 y el VPL-FHZ85

Sony offers a range of advanced solutions that transform Hybrid teaching and learning so that classes are more attractive, In addition to providing assistance to teachers and inspire all students. In the Sony stand, videos of the View Firmware Update. 3.0 para srg-a40 y srg-a12, With its integrated PTZ AI automatic framing.

The new update includes the Fixed Angle Position function, with which the PTZ automatic framing will stop and the viewing angle will move automatically and will remain in the predefined area. It also includes the monitoring range function, which allows the PTZ automatic framing to be carried out only within the predefined area, And another function that includes a new pre -established composition recovery through infrared remote control, where the new pre -established angles configured with the pre -established composition can be recovered using assignable buttons in the infrared remote control supplied.

Three compositions can be established, as “whole body”, “waist” y “foreground”, To get better framing experiences. Visitors can also see the range of 4K cameras with horizontal and vertical zoom, including SRG-X40UH.

Content production

Either to retransmit live events, create commercial content of great impact or produce training materials of training, Sony will premiere a Center dedicated to content production to show their solutions that meet the needs of organizations that seek to raise their brands and differentiate within the market.

“As the audiovisual panorama evolves, Ise also does so in recent years contributing a combination of audiovisual and content production to visitors who wish to raise their brand. We are looking forward to showing our wide portfolio of content production solutions and direct, destined to prepare the land for more attractive communications, expanding the scope of events, Seminars and live meetings of companies to their internal and external audiences equally”, comments Norbert paquet, Responsible for Live Production Solutions of Sony.

This Sony center demonstrates the Connected experience that Sony constantly develops and improves. Its content production and live solutions help brands to advance and expedite creation, production and distribution of content.

For content capture, Demonstrations of the latest camera solutions based on Sony will be made: the BRC-AM7 Automatic Frame Chamber and the PXW-Z200, which will offer visitors the opportunity to experience technology based on AI and flagship quality.

For production workflows, The live production mixer XVS-G1 and the M2L-X Software are.

The virtual production zone of the ESND returns to show the avant -garde Crystal LED Verona, that achieves deeply black and anti -reflex simultaneously. Sony Stand visitors will be able to see Sony's virtual production offer for corporate applications, audiovisual and emission through a assembly with Venice 2 and the monitor BVM-HX310, that will show a live video signal. Recently improvements have been made that make virtual production more accessible and viable for sector applications, as the recent version of the exclusive set of Sony virtual production tools.

The Crystal Led Zrd-Ch12D screen of 165″ Sony exhibits its exceptional image quality for automobile design simulation applications, And visitors can enjoy interacting with the content of the screen and immerse themselves in the experience.