"Philips is the first manufacturer to have Pantone certified LED technology"

From his responsibility as sales manager Iberia at Philips, Luis Miguel Batuecas unravels the complete and versatile proposal in dvLed screens, Signage, hospitality and digital ink that have captured the interest of professionals in ISE 2025, and his “commitment to the channel to continue innovating and growing in projects".

With a A new design and a surface of 344 m2, The stand of Philips in ISE 2025 has been a Center of Attraction, Digital Activity and Entertainment, Zoned, so that "it is very useful for all the professionals who visit us", Explains Luis Miguel Batuecas, sales manager Iberia.

With this premise, The company has highlighted the evolution and effort to Respond to the needs of all verticals with a complete and versatile proposal of solutions, "both of Signage Display, as Led for indoor and outdoor and All in One (AIO), Interactive, Monitors…”

Batuecas points out that in terms of innovations in Signage Display Refers, "We continue with our firm commitment to digital ink, with our Philips Tableaux as references, in 13" formats, 25" and 32". All these solutions are eco-sustainable, with zero consumption”.

The proposal in the Led range focuses on, as this manager adds, "to show that Philips is already coming with A complete offer, both for indoor how outdoor and All-in-One, in which a collaboration and agreement with the controller developer stands out True Performance, which allows us to be the first manufacturer on the market to have Pantone certified LED technology”.

In this line, Philips' innovation in hospitality solutions is marked by "our consolidation as the Most advanced and best product for hotel entertainment, thanks to our products Android TV and after five years of collaboration with Google Cast”, says Batuecas.

In the edition 2025 by ISE, The company has also wanted to consolidate its Brand image, with the announcement of the renewal of the sponsorship with the team Oracle Red Bull Racing (More details at Digital AV).

"At Philips Professional Displays, we believe that We are in an exciting moment in the sector; We are living in a moment of change in Led technology from SMD to COB, as well as with the appearance of the Disruptive Color Digital Ink Technology with Tableaux”.

The main verticals in which the company is currently working are "retail, Museum, to the point that at our stand we practically emulate a museum, and, of course, corporate, Hotels and sports stadiums, where we're working a lot. The latest projects on which the company is focusing are also related to the field of transport, both rail and air".

Batuecas also stresses that "we are a company made up of people, and we are very interested in develop the channel and professionalise the sector More and more. Our commitment is to 100% with the channel and in its accompaniment, both integrators and our distributors, when it comes to carrying out projects and prescriptions and we move on!”