"We live a moment of change in LED technology, Luis M. Batuecas, PPDS

From his responsibility as Sales Manager Iberia in Philips, Luis Miguel Batuecas describes the complete and versatile proposed on Dvled screens, signage, of hospitality and digital ink that have captured the interest of professionals in WHEREAS 2025, and his “Commitment to the channel to continue innovating and growing in projects ”.

With a renovated design and an area of 344 M2, The stand of Philips in WHEREAS 2025 It has been a Attraction Center, Activity and digital entertainment, configured in zones, for "that it is very useful for all the professionals who visit us", Explain Luis Miguel Batuecas, sales manager Iberia.

With this premise, The company has highlighted evolution and effort to respond to the needs of all verticals With a complete and versatile solution proposal, "So much signage display, as LED for interior and exterior and All in One (AIO), interactive, monitors…”

Batuecas points out that in terms of innovations of signage display It refers, “We continue with our commitment determined by digital ink, With our Philips Tableaux as referral, in 13 ”formats, 25” y 32”. All these solutions are Eco-sustainable, With zero consumption”.

The proposal in the LED range focuses, As this person adds, "In demonstrating that Philips already comes with a Complete offer, both for indoor como para outdoor y all-in-one“.

In this line, Philips innovation in hospitality solutions is marked by “our consolidation such as the more advanced product and the best for hotel entertainment, Thanks to our products Android TV And at five years of collaboration with Google Cast”, Batuecas assures.

In the edition 2025 of ise, The company has also wanted to consolidate its Brand image, With the announcement of renewal of sponsorship with the team Oracle Red Bull Racing (More details in Digital off).

“From Philips Professional Displays we consider that We are at a time in the exciting sector; a moment of Change in LED technology moving from SMD to COB, as well as with the appearance of the disruptive color digital ink technology with Tableaux”.

The main verticals in which the company is currently working are "retail, museum, To the point that in our stand we emulate practically a museum, y, of course, corporate, Hotels and Sports Stadiums, Where we are working hard. The latest projects in which the company is also focused are also related to the scope of transportation, both rail and aerial ".

Batuecas also affects that “we are a company formed by people, And we are very interested Develop the channel and professionalize the sector increasingly. Our commitment is from 100% With the channel and in its accompaniment, both integrators and our distributors, When carrying out projects and prescriptions and we move on!”