LG creates disruptive experiences with its LED technology in leisure and entertainment facilities

Deliver the most in image quality, Durability and efficiency, with flexible design possibilities and formats mark the 'DNA' in LED and OLED display technology, indoors and outdoors, of LG Electronics that are reflected in differential and unique successful projects in sports environments, museums and shops, As shown in this article.

Whether indoors or outdoors, Taking the visual experience to the next level is one of the goals of LG Business Solutions, in which his Led technology sets the benchmark in quality and high definition so that content and images come to life and captivate users when they visit a leisure space, Sport or Entertainment.

In this sense, Below we analyze some of the innovative installations made with LG's LED display technology that surprise not only by transcending the concept of traditional screen and image quality, but to offer creative and artistic content that involves people, in line with the company's concept Life's Good.

Atletico Madrid: Unique and differential LED display

Technological innovation and shared values are the hallmarks of the Strong partnership between the Club Atlético de Madrid (ATM) and LG, as a stadium AV provider Riyadh Air Metropolitan (formerly Wanda Metropolitano) which has evolved in recent years until today.

The project focuses on the technology of Outdoor screen Manufacturer, with the installation of three LED video scoreboards In the field, one on the east side of 55 m2 formed by 65 cabinets, with a Pixel pitch 16mm, and two in the North and South of 85 m2 configured by more than 1.000 cabinets with a Pitch of 12 mm.

As indicated by Ivan Gonzalez, Information Display Sales Head at the Iberian subsidiary, "The most important thing is that it gets a Very smooth image quality with high resolution (…) What we have tried to do is to have the markers have a brightness of 6.000 nits so that the screen shines in the right quality under any intense sun situation".

A pantalla de 37 m2 in the Fan Zone, where fans can see everything that happens before entering the stadium. A visual highlight is the Ribbon board that surrounds the entire stadium, located between the second and third amphitheatre, in which they are shown from Dynamic advertising content of the sponsors up to information on what's going on in the match, formed by 700 LED cabinets, with a pixel pitch of 16 mm.

Adding to this deployment of LG's latest visual technology that surrounds all visitors is the Dynamic digital signage, with more than nine hundred screens located in the VIP lounges, the catering areas and ticket offices, from where audiovisual content can be sent to each of the screens independently from the central control room and offer a complete experience.

This alliance of technology and sport between both entities has recently been expanded again to install a Sky Ribbon on the stadium's iconic oval-shaped roof, along with new Led screens inside and outside.

Callao Cinemas: State-of-the-art outdoor technology

Already known as the Times square Spanish, the central Madrid square of Callao is one of the commercial enclaves, tourist and leisure with the highest traffic in the city and the country.

In this strategic urban center, the Callao Cinemas stand as one of its emblems, not only because of its history but also because of its modernization with the installation of two outdoor advertising LED screens of LG of the latest generation and one of the most advanced in Europe.

For this project, Callao City Lights trusted in the Digital Outdoor Advertising Technology of the Korean firm, not only because of its High image resolution, even in bright sunlight conditions, but by its efficiency, to surprise and attract passers-by in the area.

A screen has 102 m2 (in the Plaza de Callao) and another 130 m2 (on Gran Vía). "With this dimension, The optimal thing was to install pitch screens 6 mm and also with high brightness, In this case, are 8.500 nits", Indicates Francisco Ramirez, Managing Director of LG Business Solutions, in the attached video, while emphasizing the importance of that the technology is well integrated and everything is absolutely coordinated in order to ensure the long-term operation of the screens.

Equipped with the company's latest technological advances, These screens are the most suitable outdoor support for broadcasting advertising on a loop, with the desired duration and frequency, as well as for Perform impactful and creative actions, with 3D effects, Screen synchronization, interactivity, Live Streams, augmented reality and more.

This is what he points out Josué Reyzabal, CEO of Callao City Lights: "With these screens we can make, with firms and advertisers, Synchronized actions, augmented reality and a lot of very attractive things".

These outdoor LED display systems are part of Callao City Lights' urban circuit of large-format digital screens, which has four key locations in the heart of Madrid for digital outdoor advertising.

DueFit Barcelona: State-of-the-art gaming monitors

The most innovative urban concept it offers DueFit (now VivaGym) in their gyms with the world Gaming It fuses analogue sport and training with digital to teach amateur players how to compete in eSports.

A successful project that relies on technology and experience in Gaming Monitors to equip the first gym for eGamers and thus transfer an immersive and professional experience to the users who visit it.

The LG UltraGear Gaming Monitors incorporate all the necessary features for a Faster and more immersive gaming experience. Thanks to its format 21:9, its 1ms image response speed with Motion Blur Reduction and its 144 Hz offers greater fluidity of gameplay to respond to the needs of the user gamer in different types of games.

On the one hand, users who enjoy shooting found on these monitors Black stabilizers (Black Stablizer), Synchronization technologies and Dynamic Action Sync, that allows you to see the action in real time.

In addition, Fans of driving simulator games also have what they need, since these monitors of Gaming LG have one 32% More field of view. And in the event that they prefer the type multiplayer, these devices have a refresh rate of 240Hz in a 1ms, What victory can mean.

In addition to the monitors and screens installed to improve the user experience and activity in the sports center, A key element is the Installation comfort, in which air conditioning is the main protagonist.

For this project, LG has also provided the system Hydro Kit, which helps to have great economic savings in gas consumption, with the supply of underfloor heating and hot water to create a warm and comfortable indoor environment for the user.

Legends Museum: immersive LED environment

As a technological partner of the museum Legends: The Home of Football, located in the centre of Madrid, LG Business Solutions has brought its innovation in LED displays to create a Revolutionary audiovisual experience, in which visitors can relive the history of football in an immersive and realistic way during their tour of the 4.200 m2 distributed over seven floors.

For this project, LG has deployed a total of 154,2 square meters of LED screens, as well as the last Transparent OLED technology.

The LED screens correspond to the models LSCB018 and LSCB19, with Pixel Pitch From 1,88 mm up to 1,95 mm, Ideal for indoor use, and with a Brightness of 800 Nits, providing a stunning visual experience in the eyes of visitors.

In addition, Visitors can enjoy an immersive experience in the Temple Room thanks to the installation of three Led screens that surround the entire space forming a Or, that takes them inside a football field to experience the excitement of the main legends of this sport.

To this are added two columns UltraStrech Led 86", located in the Champions Space Room, that reach a height of more than 3 Viewing meters in high image quality.

LG's proposal in this project goes beyond display technology to provide its Innovation in HVAC and sustainability with the installation of your variable refrigerant flow system Multi V, which minimizes energy losses and provides stable and efficient indoor conditions.

The building also has an aerothermal equipment LG Therma V to supply domestic hot water in the installation, which significantly reduces the carbon footprint compared to the use of conventional boilers. Both technologies are monitored by the Central touch control AC Smart V from this manufacturer, which allows you to manage the different air solutions installed in the building.

Real Sociedad: Comprehensive Digital Transformation Project

Another innovative project of LG's LED display technology in sports and leisure environments corresponds to the stadium of the Real Sociedad de Fútbol, located in the Basque town of San Sebastian.

Over the past few years, Both entities have worked collaboratively to complete renovation of the stadium's imaging solutions and air conditioning equipment, in addition to creating from scratch a zone Gaming with the latest product news from the Korean brand.

For this comprehensive digital transformation project, two Outdoor LED Displays of more than 120 m2. These innovators Video Scoreboards, with Pitch of 12 mm and 1,072x450p resolution, offer a Luminosity of 6.000 Nits, with refresh rate of 4.000 Hz and color depth of 16 Bit, allowing flicker-free images to be displayed.

These LED video scoreboards feature a durability and energy efficiency maxim, with a service life of until 100.000 hours at the lowest energy cost. Your design, Lightweight and easy to install, It is resistant to water and other inclement weather, with IP65 certified.

An innovative element is the Ribbon Board 360°, a digital ring composed of LED panels which has been placed between the lower and upper stands of the field and which is the second that LG has installed in a First Division stadium.

The new 360º Ribbon Board offers the ability to Broadcast any type of content dynamically, besides reinforce the light show and entertainment which is experienced both on match days and when other events are held. Distributed throughout the common areas of the stadium, the following have been installed 270 Digital Signage Screens by LG.

Since LG announced almost a year ago its alliance with the eSports of Real Sociedad, The stadium has an advanced area of Gaming, Equipped with eighteen gaming monitors LG UltraGear IPS Maximum response speed, one 4K UHD Ultra Short Throw Projector Displays images up to 120" just 18cm from the wall, and two OLED TVs with Nvidia G-SYNC and 1ms response speed.

This advanced equipment has so far made it possible to, especially to the professionals of the eSports of the stadium, Have the highest gaming technology, image quality and maximum response speed, as Juan Iraola explains in the attached video, Head of Digital Transformation at Real Sociedad.

Other articles about Atletico de Madrid, Callao City Lights, Callao Cinemas, DueFit, Legends: the home of football, LG, LG UK, Nvidia, Real Sociedad de Fútbol, VivaGym